BEIJING, China – INFINITI opened its first Brand Experience Center today at Sanlitun,Chaoyang District, Beijing. The INFINITI Brand Experience Center is the first of its kind in China, showcasing INFINITI's design aesthetics and innovative technologies all within a premium lifestyle space. The INFINITI Brand Experience Centre serves as a platform for customers to enjoy an interactive experience of INFINITI's unique brand as well as exploring product, technology and service innovations.
Dane Fisher, General Manager of Global Business Transformation & Brand, INFINITI Motor Company Limited said: "This is our first INFINITI Brand Experience Center globally and we are very excited that Chinese customers can get to experience it first. As a fully interactive experience, visitors can get up close with our brand understand our "Empower the Drive" brand statement."
During the opening of the INFINITI Brand Experience Center, renowned Chinese fashion designer Zhang Chi took cues from INFINITI's model lineup for his latest collection and interpreted INFINITI's design aesthetics in a resolutely modern way. Visitors also had the opportunity to experience the QX30 which was recently launched at Auto Guangzhou 2016, as well as an onsite demonstration of the INFINITI Concept Vision Gran Turismo simulator which reflects the brand's sports DNA.
At the Center, the high definition LED screen intuitively showed visitors INFINITI's groundbreaking technologies such as the world's first Direct Adaptive Steering (DAS). Visitors also enjoyed various exhibits in a special gallery space with an outside shopping area where they could purchase INFINITI branded merchandise.
It has been an exciting week for INFINITI as the all-new Q60 made its China debut at Auto Guangzhou and the QX30 took the stage at the Air & Style Beijing, an international snowboard contest from November 18 to 19.
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About INFINITI:
INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. INFINITI plans to also expand manufacturing into Mexico by 2017.
INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.
INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies.
From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.
More information about INFINITI and its industry leading technologies can be found at www.infiniti.com. You can also follow us on Facebook, Twitter, LinkedIn and see all our latest videos on YouTube.
For further information or images, please contact:
Samantha Pang
INFINITI Global Communications
Phone : +852 3948 0148
Mobile: +852 9447 9742
Email: samantha.pang@infiniti.com
