Mississauga, Ont. – INFINITI Americas is announcing a change to its Canadian management team, effective April 1, 2020. Steve Rhind, currently director of marketing at Nissan Canada Inc. (NCI) and Adam Paterson, currently managing director of INFINITI Canada, will rotate positions.
Steve Rhind and Adam Paterson
As managing director of INFINITI Canada, Rhind will be responsible for all aspects of the INFINITI organization in Canada including sales, product planning, aftersales and marketing. Rhind will report to Jeff Pope, group vice president, INFINITI Americas.
Rhind has held the position of marketing director since June of 2014, and his career with NCI dates back to August of 2013 as chief marketing manager.
In the role of director of marketing for NCI, Paterson's responsibilities will include: the planning and implementation of all marketing communications and media for national; retail; digital; customer relationship management; sponsorships and auto shows. Paterson will also be responsible for the product planning, and day-to-day market actions on Nissan products, reporting to Steve Milette, president of NCI.
Paterson has been managing director of INFINTI Canada since September of 2017. His career with Nissan goes back to November 2011, also as chief marketing manager.
"Adam and Steve have been pivotal to NCI';s success in recent years, leading their respective teams to sales growth and effective brand evolution for both Nissan and INFINITI," says Steve Milette, president, Nissan Canada Inc. "In their new roles, Steve and Adam will be able to apply their proven leadership skills and expertise with a fresh perspective to further revitalize NCI';s business. This happens at an opportune time as we prepare to offer Canadians the freshest vehicle lineup among our key competitors."
Rhind and Paterson will continue to be based out of Mississauga, Ontario.
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About INFINITI:
INFINITI Motor Company Ltd. with representation in markets around the world, and will electrify its portfolio in the years ahead. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing. INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. From the 2016 season, INFINITI is a technical partner of the Renault F1 Team, contributing its expertise in hybrid performance.
More information about INFINITI and its industry leading technologies can be found at www.INFINITI.com. You can also follow INFINITI on Facebook, Instagram, Twitter, LinkedIn and see all our latest videos on YouTube.
Canada Media Contacts:
Didier Marsaud
Director, Corporate Communications
Nissan Canada
Telephone: 416-573-7231
Email: didier.marsaud@nissancanada.com
Jenn McCarthy
Manager, Product Communications
Nissan Canada
Telephone: 416-559-6048
Email: jennifer.mccarthy@nissancanada.com
US Media Contact:
Kyle Bazemore
Director, Corporate Communications, INFINITI Americas
Mobile: 615-739-8404
Email: kyle.bazemore@infiniti.com
