NASHVILLE, Tenn. - INFINITI Americas announced Allyson Witherspoon as Director of Marketing Communications and Media, succeeding Keith St. Clair who assumed the role of Director of INFINITI Product Planning, in November 2013. Witherspoon will report directly to Michael Bartsch, Vice President, INFINITI Americas, as well as Vincent Gillet, Vice President of Marketing, INFINITI Motor Company Ltd.
Most recently, Witherspoon was the Global Business Director for Volvo in Amsterdam, where she gained global experience to add to her tenured history of marketing agency leadership.
"We welcome Allyson to INFINITI and expect that her impressive automotive experience will accelerate our brand's continued growth in the Americas," said Michael Bartsch, Vice President, INFINITI Americas. "As part of Allyson's role she will act as an integral part of bringing INFINITI into a new era and develop brand partnerships that further our mission as a premium luxury brand."
Witherspoon's previous positions at global marketing firms include direct support to a number of luxury automotive manufacturers. Witherspoon led the BMW North America and Mercedes-Benz USA accounts at previous agencies. She spent most of her early career as an Assistant Vice President of Ansira, a marketing consultancy in New York whose clients included American Honda Motor Co. in addition to Mercedes-Benz.
Witherspoon holds a bachelor's degree in Marketing from the University of Missouri-Columbia.
About INFINITI
INFINITI Motor Company LTD. is headquartered in Hong Kong with sales operations in approximately 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan and the United States. Production in China and Europe will start soon along with the expansion of the brand's portfolio.
As the Title Partner and Vehicle Performance Partner of INFINITI Red Bull Racing, INFINITI has a far-reaching technical collaboration with the Formula One team, and Sebastian Vettel, its four-time World Champion driver, serves as INFINITI's Director of Performance.
INFINITI offers a full-line of luxury performance automobiles that inspire at every turn, including the all-new Q50 luxury sports sedan, Q60 coupe and convertible, Q70 performance luxury sedan, QX50 luxury crossover, QX60 7-passenger luxury crossover, QX70 performance luxury crossover and the QX80 full-size luxury SUV.
More information about INFINITI, its Total Ownership Experience® and its industry leading technologies can be found at www.infinitiusa.com. For the latest news on INFINITI, visit www.infinitinews.com, "like" INFINITI on Facebook, and follow the brand on Twitter @INFINITIUSA.
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Contact:
Kyle Bazemore
INFINITI Communications
Tel: 615-739-8404
kyle.bazemore@infiniti.com
