INFINITI, the luxury brand of Nissan Motor Company, and Waze today announced a unique partnership, “Pave It Forward,” to highlight pioneering women who’ve helped pave the way to a better tomorrow. Beginning March 8, International Women’s Day, and continuing throughout the month, “Pave it Forward” will spotlight women-owned businesses and historical landmarks in 14 North American cities to acknowledge women who’ve changed their communities. Waze users will see highlighted pins on the Waze Map in their smartphones or compatible in-car displays of participating women-owned businesses in their area, while curated historical landmarks will pop up while drivers search for their next destination. The initiative is available in selected US and Canadian cities.
