- Fresh from the Canadian GP, INFINITI Director of Performance, Sebastian Vettel, visits tech labs at INFINITI's North American development center in Farmington Hills, Michigan
- Vettel deep-dives into key road car technologies, including acoustic engineering, in-car audio, noise and vibration and "Human Engineering"
FARMINGTON HILLS, Michigan - Formula One Triple World Champion Sebastian Vettel today continued his role as INFINITI's Director of Performance, going behind the scenes at the company's North American Technical Center.
Just a day after his dominant victory in the Formula One Canadian Grand Prix, Vettel arrived equipped with his tailor-made INFINITI Red Bull Racing RB9 race seat and steering wheel for use in ergonomics discussions with INFINITI road car development engineers.
Immediately following last month's Monaco Grand Prix, Vettel spent a day at Circuit Paul Ricard in France evaluating the latest INFINITI road cars and their competitors, accompanied by experts from INFINITI's European Dynamic Performance Team. Today's visit to Farmington Hills builds on that experience by giving him an insight into how the company's North American Technical Center develops INFINITI vehicles specifically for the American markets.
Sebastian Vettel said: "It would be great to meet as many of the INFINITI engineering teams as I can to learn more about what they are doing. Part of my role is helping to shape INFINITI road cars globally, and to do that I need to understand how the team here shapes important performance road car attributes like ergonomics, engine sound and noise isolation."
On his visit to Farmington Hills, Vettel explored several of the facility's advanced technology labs focusing on key areas of vehicle tuning and engineering.
These included the Noise Vibration & Harshness (NVH) Engineering Lab, where Vettel discussed how engineers design and create the optimum engine sound profile for INFINITI's range of performance road cars, and the Audio Systems Lab where the emphasis is on the quality of sound performance from the exemplary INFINITI in-car entertainment systems.
While INFINITI customers expect a sporty engine sound, making sure their cars are free from unwanted NVH is also a prime consideration for INFINITI engineers at Farmington Hills.
Vettel experienced first-hand a purpose-designed 4-post shaker test rig used to study different ride conditions, so engineers can ensure unwanted or unpleasant noises are filtered out and eliminated at prototype stage.
Vettel's race seat and steering wheel were the focus of attention with the Center's "Human Engineering" team as he outlined his expectations for driver ergonomics including cockpit layout and seating comfort.
"In my Formula One car, my seat is designed around me so I am supported and sit comfortably, and the design of the wheel means I can easily reach all of the important switches and instruments," Vettel said. "It is exactly the same for an INFINITI road car, so I wanted to discuss driver positioning and comfort to make sure the priorities are safe control and driving enjoyment."
Sebastian Vettel was announced as Director of Performance for INFINITI at the 2013 New York International Auto Show in April.
This role extends and enhances Vettel's relationship with the premium automotive brand, which formally began in 2011. In this capacity, Vettel already has played a crucial role in developing INFINITI's current vehicle line-up, starting with the exclusive INFINITI FX Vettel Edition and the all-new INFINITI Q50.
"We were delighted to show Sebastian some of the development work our engineers are doing to meet the demanding targets we have for future INFINITI models in the Americas region," said Mark Snyder, Director of Engineering Strategy, Planning and Administration for Nissan Technical Center North America. "His perspective is very helpful as our goal is to ensure that every element of an INFINITI vehicle performs beyond the expectations of our customers. Sebastian shared his unique insights into performance at a level that could only come from one of the most highly conditioned athletes in the world."
About INFINITI
- INFINITI, the premium automotive brand, reflects its brand promise "Inspired Performance" with a model line-up of saloons, coupés, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. INFINITI continues to launch across the globe through a dedicated network of INFINITI Centers that share a commitment to exceptional hospitality throughout the entire period of ownership.
- INFINITI was launched in 1989 in the United States. INFINITI's global footprint expanded into Canada in 1990, Taiwan in 1997, the Middle East in 2004, Korea in 2005 and Russia in 2006. Global expansion continued in 2007 with INFINITI Centers opening in the Ukraine and in one of the world's fastest growing luxury automotive markets, China. In 2008 INFINITI launched in Western and Central Europe which has added another 19 markets. INFINITI is sold globally in approximately 50 markets to date.
- Since May 2012, INFINITI Motor Company Ltd.'s new global headquarters is situated in Hong Kong, headed by Johan de Nysschen, President of INFINITI Motor Company Ltd.
- Since the 2011 season INFINITI has been a major partner of the Red Bull Racing Formula One team. The team will be known as INFINITI Red Bull Racing from the 2013 season as the relationship evolves to make INFINITI the title partner and lead technical partner with a shared engineering expertise that delivers benefits for the race track and the road. Earlier this year, three-time world champion Sebastian Vettel was appointed INFINITI's Director of Performance.
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