- A geographically ideally located INFINITI Centre
- Available showroom space of more than 400 m².
- A common architecture and interior design to all INFINITI Centres in Europe, comparable to a luxury boutique hotel
- A tailored atmosphere for a highly-distinguished model lineup
- The next INFINITI Centre in Switzerland will open in Lausanne in the second half of 2012
INFINITI Centre Basel opens today at Landstrasse 23, 4304 Kaiseraugst. The Centre is conveniently situated, easily accessible from the A2 motorway, only a ten-minute drive from Basel town centre and Liestal and a twenty minute drive from Frick. A perfect location to provide customers with a large, welcoming and convenient showroom.
With showroom space of more than 400 m², this centre and his dedicated workshop complements two existing centres, opened in 2009 in Zurich and Geneva. It is in keeping with other European Centres with its large windows and modern, luxurious interior. Designed according to the INFINITI Retail Environment Design Initiative (IREDI), the sales area has been thought out in the aim of creating a warm and welcoming atmosphere. Customers entering the Basel Centre will be able to appreciate INFINITI’s lineup: INFINITI G in its three versions: sedan, coupe and cabrio; INFINITI M luxury sedan; EX coupe crossover; FX, the brand’s iconic performance crossover.
The experience of purchasing a vehicle has been redefined by a concept which constitutes the “DNA” of the brand: the ‘Total Ownership Experience’, which recognises and values the customer. This is the promise that purchasing an INFINITI will always be a stress-free experience in a modern, welcoming environment.
Everything has been worked out perfectly for customers to move in this elegant, modern environment. For example, a state-of-the-art, high definition screen, known as i-View, is available to customers to help in their selection of model and equipment. Customers can also admire INFINITI’s full model range from a central lounge space in the showroom and so benefit from the calm, ‘Japanese-like’ atmosphere of an INFINITI Centre.
DISTRIBUTION PARTNER: SARENNE MOTORS SA
To achieve the highest levels of customer satisfaction, INFINITI makes each individual customer a full member of this exclusive group. This exceptional service will be delivered by Sarenne Motors SA, which for the brand purposely established itself in the Swiss market.
- INFINITI comes from Japan. Its line-up of performance sedans, coupés, convertibles, SUVs and crossovers is currently available through a dedicated network of INFINITI Centres in Zurich, Geneva and Basel which share a commitment to individualised and exceptional customer service. For more information, see www.infiniti.ch
PRESS INFORMATION, PHOTOGRAPHS AND VIDEOS ARE AVAILABLE FROM OUR WEBSITE www.infinitipress.eu. NO PASSWORD IS REQUIRED.
Amel Boubaaya
Communications Manager – Switzerland
M : +41 79 399 83 19
E : a.boubaaya@infiniti.ch
Wayne Bruce
Communications Director - Europe and UK
M: +44 7768 802176
E : wayne.bruce@infiniti.eu
