INFINITI today announced that Keith St. Clair has been named director, Global Marketing Communications & Media, effective Mar. 7. Most recently St. Clair was manager, Global Marketing for the Lexus division of Toyota Motor Company, based in Nagoya, Japan, where he was responsible for brand strategy, product launches, sponsorships, asset creation and media for Lexus globally.
In this role, St. Clair will be responsible for managing the strategic development and execution of INFINITI's marketing communications and strategy on a global scale. He will be based at Nissan Americas headquarters in Franklin, Tenn.
“We welcome Keith to his new role at INFINITI and expect that his previous experiences will greatly benefit the quality and performance of INFINITI’s marketing communications globally,” said Toru Saito, corporate vice president, Global INFINITI Business Unit, Nissan Motor Co., Ltd. “INFINITI was the fastest-growing import luxury brand in the U.S. last year and we are growing across the globe. We look forward to Keith’s leadership to help accelerate INFINITI’s performance across our worldwide markets.”
St. Clair brings 21 years of automotive marketing, product planning, distribution and sales experience to his new assignment. He joined Toyota in 1990 as a product planning analyst and progressed through a series of assignments of increasing responsibilities in marketing, distribution, business strategy and sales.
In 2006 St. Clair was named corporate manager, Lexus Global & Advanced Business Strategy, based at Toyota’s North American headquarters in Torrance, Calif. In 2009 he moved to the company’s Nagoya, Japan global headquarters to assume his most recent role managing global marketing for Lexus.
“It’s a privilege to join INFINITI, a growing brand which holds much promise for the future,” said St. Clair. “I look forward to bringing my experiences to help accelerate further INFINITI’s strong performance across the world.”
St. Clair holds a bachelor’s degree in physics from University of California-Los Angeles and a master’s degree in business administration from the University of California-Irvine. He will relocate to Tennessee with his wife and two children.
Contact:
Paula Angelo
Nissan Americas
Tel #: (615) 725-5828
Nathalie Greve
Global INFINITI Communications
Tel #: +81 80 434 27921
NissanNews.com