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  • INFINITI retailers excel in client satisfaction, achieving second place industry-wide and among premium brands for second consecutive year.
  • With an 840 overall score, INFINITI outperforms competitive set across all buyer index categories; secures second spot in Premium SUV category.

NASHVILLE, Tenn. – INFINITI's origins are rooted in providing a car-buying experience that transcends the norms. Thirty-five years later, that guiding principle hasn't changed. For the second consecutive year, INFINITI earns the number two spot among premium brands in the J.D. Power 2024 U.S. Sales Satisfaction Index (SSI) StudySM.

For 13 consecutive years, INFINITI has ranked as a top five premium brand in SSI, with an 840 overall score for 2024 – outperforming the premium average of 818. INFINITI placed second in the Premium SUV category, which will continue with the all-new 2025 INFINITI QX80.  

"As we celebrate 35 years of INFINITI this month, we are proud of our INFINITI retailers, and the teams that support them, for consistently delivering a superior car-buying experience," said Bob Welby, senior director, Operations, INFINITI USA. "Our goal is to be the most seamless premium brand to do business with and – thanks to our retail network – we continue to deliver."  

The focus on the client experience includes programs like INFINITI NOW, where clients can begin the car-buying experience online and connect with a local retailer. Additionally, INFINITI retailers led the industry for technology used throughout the sales process, including INFINITI's patented ICAR-XTM sales and service app. Vehicle delivery, negotiation, sales paperwork and retailer facility contributed to INFINITI's performance.

J.D. Power's SSI Study provides a comprehensive analysis of the new-vehicle purchase experience from the client perspective. The study measures buyer and rejector satisfaction across eleven factors – some of which are: delivery process, retailer personnel, negotiation, facilities, and retailer websites.

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About INFINITI

INFINITI Motor Company is headquartered in Yokohama, Japan, with operations around the world including regional offices based in the Americas, China and INFINITI International Markets in Dubai. INFINITI premium automobiles are assembled in manufacturing facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi (near Yokohama), London, San Diego and Shanghai.

More information about INFINITI and its industry-leading technologies can be found at www.INFINITIUSA.com. You can also follow INFINITI on Facebook, Instagram, LinkedIn, X (formerly Twitter), and see all of our latest videos on YouTube.

Marleen Yowakim
Manager, INFINITI USA Communications
615-917-2348
Marleen.Yowakim@infiniti.com

Issued by Infiniti