- Redefining luxury mobility in the Middle East by creating a lifestyle experience, centered on wellbeing, community and personalization
- Initiative reflects INFINITI’s long-held belief that luxury vehicle ownership should extend BEYOND the car
- Experience offering fully connected through the new INFINITI BEYOND mobile app
Dubai, UAE – INFINITI Middle East has launched ‘INFINITI BEYOND’, a first-of-its kind membership program in the region that reimagines traditional luxury vehicle ownership as a deeply personalized membership experience. Designed exclusively for the tastes and preferences of consumers in the region, this new program introduces a wide range of thoughtfully-curated benefits and experiences, aimed at enhancing customer wellbeing, while fostering meaningful connections within the INFINITI owner community.
INFINITI BEYOND demonstrates the brand’s commitment to bringing exceptional experiences to INFINITI QX80 owners in the Middle East. It also reflects INFINITI’s long-held belief that luxury vehicle ownership should extend BEYOND the car alone– it should be a meaningful part of a customers’ lifestyle.
“INFINITI BEYOND marks a bold step in transforming how we engage with our customers and deliver a holistic experience,” said Albert Khreiche, Managing Director, INFINITI Middle East.” The program seeks to create a bespoke and long-lasting relationship with our customers, while cultivating a community where they feel supported, connected, and part of something greater. It’s about making INFINITI not just a brand they drive, but a brand they exceptionally experience.”
As part of the launch, INFINITI also debuts its dedicated mobile app, which serves as the digital gateway to the entire INFINITI BEYOND experience, including membership access, wellbeing benefits, connected services, and upcoming experiences. The app ensures that the full ecosystem lives where customers need it most: in their hands, every day.
A New Kind of Luxury Membership
Unlike traditional luxury membership programs that focus more on status or discounts, INFINITI BEYOND offers an elevated and human-centric experience, uniquely blending luxury, community, and wellbeing-focused experiences. The program is built around three core pillars:
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Fostering a community through shared experiences
INFINITI BEYOND offers exclusive events and unique cultural activities that bring owners closer together while celebrating both INFINITI’s Japanese roots and Middle Eastern culture. The signature events and sensorial experiences reflect INFINITI’s dedication to fostering a sense of belonging and shared passion among its owners, transforming the ownership experience into a lifestyle community.
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Enhancing customer wellbeing with lifestyle benefits
The program also offers lifestyle benefits that uniquely cater to three dimensions of well-being, including intellectual, social, and spatial. INFINITI BEYOND members may unlock exclusive deals and privileges via U by Emaar at its extensive portfolio of hotels, restaurants and entertainment venues. Members will also gain free subscriptions to Calm, the #1 app for sleep and mindfulness, and a selection of other exclusive well-being focused privileges designed to support a more balanced and fulfilling lifestyle.
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Elevating the INFINITI Total Ownership experience
INFINITI BEYOND integrates the core benefits customers already value, from the signature INFINITI Total Ownership Experience: including 5-year warranty, valet services, courtesy vehicles, and roadside assistance, ensuring a seamless, premium ownership journey.
Experience Strategy & Concept Development
INFINITI collaborated with experience innovation partner Valtech to shape the foundational vision behind INFINITI BEYOND. Valtech supported the early development of the membership concept, creating the strategic framework, customer journeys, and wireframes that guided how the experience should come together across physical and digital touchpoints. Valtech’s strategic work helped ensure the overall experience remains coherent, customer-centric, and aligned with INFINITI’s ambition to elevate luxury mobility in the region.
“Our role was to define the structure and purpose behind INFINITI BEYOND,” said Adam Cukrowski, Managing Director, Valtech Middle East.
“Grounded in global research and real customer insights, we created a clear playbook spanning membership experiences and offerings, design, operations, partnerships, event strategy, technology, and business. This was supported by simple performance measures and real-time insights, brought to life through proof-of-concept initiatives and, ultimately, a globally scalable mobile app and membership designed to evolve around member needs. The result is a shift away from one-time ownership moments toward an ongoing relationship that delivers lasting engagement and long-term value.”
This collaboration reflects a shared focus on experience innovation, strategic clarity, and customer value, all central to INFINITI’s transformation in the Middle East.
A Connected Ecosystem
As part of the launch, INFINITI also introduces its dedicated mobile application, which serves as the unified digital entry point to the INFINITI BEYOND program. Through the app, members can explore benefits, register for experiences, access wellbeing subscriptions, and manage key ownership services, all in one place. The app ensures the membership is fully connected, convenient, and available whenever customers need it, extending the luxury experience into their everyday lives.
With INFINITI BEYOND and its companion app, the brand sets a new benchmark for luxury mobility in the region, elevating every moment of ownership into a connected, meaningful experience.
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About INFINITI
INFINITI Motor Company is headquartered in Yokohama, Japan with operations around the world including regional offices in the Americas, China and Dubai. The INFINITI brand of premium automobiles are assembled in manufacturing facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.
More information can be found at https://www.infiniti-me.com/.
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Contacts – INFINITI Communications
infinitime@z7communications.com
