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LOS ANGELES – INFINITI won the first-ever People’s Choice Award as part of the 11th annual Los Angeles Auto Show Design Challenge with SYNAPTIQ, a unique answer to this year’s theme of “Sensing the Future: How Will Cars Interact With Us In 2029?”

INFINITI designers from its San Diego studio looked toward the future in which augmented reality, 3D hologram and wearable technologies may be a part of the everyday driving experience, creating a seamless interaction between man and machine. 

Then, to demonstrate exactly how these futuristic technologies could be used to make driving even more interactive, the INFINITI Design team imagined a vehicle triathlon called the A.R.C. Race which includes air, rally and circuit competitions.

For each of the three races, the SYNAPTIQ design provides a universal fuselage for the driver to control each of the different air, rally and circuit vehicles.  

INFINITI’s entry received the most online votes from visitors to the LA Auto Show Design Challenge’s Facebook® page, allowing the automaker to receive the first-ever People’s Choice Award in the program’s 11-year history.

“Our designers loved participating in the LA Auto Show Design Challenge, conceptualizing how INFINITI drivers could interact with their vehicle in the coming decades,” said John Sahs, interior design manager at INFINITI, and leader of the SYNAPTIQ team. “It’s extremely gratifying for the public to also dream a bit with us and identify with such ideas that may seem a bit futuristic, but may just not be that far away from reality.” 

INFINITI’s entry for this year’s design challenge is joined by several other manufacturer teams. Please visit Los Angeles Auto Show’s website here or the Show’s official Facebook page here for more information.

INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan and the United States. Production in China and the UK will start soon along with the expansion of the brand’s portfolio. INFINITI plans to also expand manufacturing into Mexico by 2017.

As the Title Partner and Vehicle Performance Partner of INFINITI Red Bull Racing, INFINITI has a far-reaching technical collaboration with the Formula One team, and Sebastian Vettel, its four-time World Champion driver, serves as INFINITI’s Director of Performance.

More information about INFINITI and its industry leading technologies can be found at You can also follow us on Facebook, Twitter, Instagram, LinkedIn and see all our latest videos on YouTube.


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Nick Twork
Director Corporate Communications
(615) 725-4038

Kyle Bazemore
Senior Manager
INFINITI USA Communications
(615) 725-3210

Alexandra Amelang
Senior Specialist
INFINITI USA Communications
(615) 725-1455





Issued by Infiniti