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PEBBLE BEACH, Calif. – INFINITI and the Pebble Beach Concours d'Elegance® – via their media partner, TEN: The Enthusiast Network – jointly announced the first-ever Pebble Beach Concert at the Concours presented by INFINITI to take place Friday, August 19. This new event combines great music, interesting cars and fine wine — with the proceeds benefiting Pebble Beach Company Foundation and Soberanes Fire Relief Efforts.

There is no fee to attend the Concert itself, but space is extremely limited due to venue capacity, and the opportunity to pre-register for the Concert alone is now closed. Event goers can still reserve one of the final 300 spots at the concert by pre-registering for the Concert and Charity Wine Tasting, with proceeds from the latter benefiting the Pebble Beach Company Foundation and Soberanes Fire Relief Efforts. The contribution of $100 for the charity wine tasting includes the purchase of a commemorative wine glass and complimentary access to the Concert. Registrations are not transferable, and photo identification (you must be 21 or older to access the Wine Tasting) will be required at the entrance to the venue. Without proper pre-registration there will be no access.

Headlining the concert will be OneRepublic, a global band with several #1 singles, from 6:30 p.m. PT to 7:45 p.m. PT on a custom-built stage adjacent to the INFINITI Pavilion on Concours Plaza. Prior to the concert, beginning at 4:30 p.m. PT and continuing to 7:45 p.m. PT on nearby Peter Hay Golf Course, automotive manufacturer displays will be open and several California wineries will be offering tastings. Some special Concours cars will also be introduced at an informal press conference at 5:30 p.m. sharp.   

"INFINITI is excited to kick off the 2016 Pebble Beach Concours d'Elegance® weekend with a performance by OneRepublic," said Allyson Witherspoon, INFINITI director of Marketing Communications and Media. "We're honored to be part of such an inspirational weekend and to help support the local charities."

"We look forward to hosting an event where enthusiasts can enjoy great cars in a more relaxed setting," said Concours chairman Sandra Button. "And we couldn't pass up the opportunity to do more to raise funds for people in need in this community."

The Pebble Beach Concours d'Elegance® is widely considered the most competitive event in the collector car world, featuring the most beautiful and rare cars from all over the globe.

"We are extremely pleased to again partner with INFINITI and the Pebble Beach Concours d'Elegance® to kick off this special musical celebration," said TEN CEO Scott Dickey. "This concert will not only bring together automotive enthusiasts, but allow the general public to get in on the fun and enjoy classic cars, entertainment, and giving back."

For further details about the Concert Registration, please visit PebbleBeachConcours.Net.

INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China.  INFINITI plans to also expand manufacturing into Mexico by 2017.
INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.

INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies.

From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.

More information about INFINITI, its Total Ownership Experience® and its industry leading technologies can be found at For the latest news on INFINITI, visit You can also follow us on Facebook, Twitter, Instagram, LinkedIn and see all our latest videos on YouTube.

About Pebble Beach Concours d'Elegance®
First conducted in 1950, Pebble Beach Concours d'Elegance® ( has grown to be the world's premier celebration of the automobile. Only the most beautiful and historic cars are invited to appear on the famed 18th fairway of Pebble Beach Golf Links®, and connoisseurs of art and style gather to admire these masterpieces. Charitable donations raised by Pebble Beach Concours d'Elegance® now total over $21 million. Related events include Pebble Beach Tour d'Elegance® presented by Rolex, Pebble Beach RetroAuto™, Pebble Beach Classic Car Forum™, and Pebble Beach® Auctions presented by Gooding & Company. Pebble Beach®, Pebble Beach Golf Links®, Pebble Beach Concours d'Elegance®, Pebble Beach Tour d'Elegance®, Pebble Beach RetroAuto™ and Pebble Beach Classic Car Forum™, Pebble Beach® Automotive Week are trademarks, service marks and trade dress of Pebble Beach Company. All rights reserved.

About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world's premier transmedia network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world's largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit


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Nick Twork
Director Corporate Communications
(615) 725-4038

Kyle Bazemore
Senior Manager
INFINITI USA Communications
(615) 725-3210

Rob Quigley
Senior PR and Social Media Manager, Marketing
TEN: The Enthusiast Network

Issued by Infiniti