CHICAGO – INFINITI announced the launch of its INFINITI Service 2014 Owner Appreciation Event at its retailers today. Exclusive to INFINITI owners, this two-month event was created to celebrate INFINITI owners and thank them for their loyalty to the brand.
"INFINITI wants its owners to know that they are valued and appreciated now and always. We designed this program specifically for the INFINITI owner based on valuable insights we gained directly from our clients," said Nat Mason, Director of INFINITI Aftersales.
INFINITI owners can enter the promotion through the microsite OwnerEvent.infinitiusa.com. One grand prize winner will receive a 2014 INFINITI Q50 AWD and upon registering on the site, a daily instant prize winner will be awarded a two-year INFINITI Elite Prepaid Maintenance Plan †. In addition to the chance to win prizes, INFINITI owners will receive personalized offers targeted to their vehicle's service needs to kick-off the event. Owners will also receive either a complimentary Owner Appreciation Luxury Car Wash or a Parts & Labor Bonus Offer from participating retailers.
Additionally, there is a social media promotion giving INFINITI owners and enthusiasts engaging with the INFINITI brand on Twitter and Instagram the chance to win daily prizes. Followers of @INFINITIUSA who tweet or link their Instagram posts to Twitter using #INFINITILovesMe during the campaign are eligible for daily prizes (winner's choice from a selection of $50 gift cards).
"The hashtag #INFINITILovesMe is designed not only to create a fun social engagement with daily chances to win great prizes, but it is also a way to illustrate the shared affinity of INFINITI owners and enthusiasts," said Liam Steuart, vice president of client service, The Marketing Store.
About INFINITI
INFINITI Motor Company LTD. is headquartered in Hong Kong with sales operations in approximately 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan and the United States. Production in China and Europe will start soon along with the expansion of the brand's portfolio.
INFINITI offers a full-line of luxury performance automobiles that inspire at every turn, including the all-new Q50 luxury sports sedan, Q60 coupe and convertible, Q70 performance luxury sedan, QX50 luxury crossover, QX60 7-passenger luxury crossover, QX70 performance luxury crossover and the QX80 full-size luxury SUV.
More information about INFINITI, its Total Ownership Experience® and its industry leading technologies can be found at http://www.infinitiusa.com. For the latest news on INFINITI, visit http://www.infinitinews.com, "like" INFINITI on Facebook, and follow the brand on Twitter at @infinitiusa.
About The Marketing Store
As one of the largest brand activation agencies in the world, The Marketing Store Worldwide delivers tangible interactions that engage people, influence purchase and build brands. Areas of expertise include youth & family marketing, CRM, loyalty, shopper marketing, digital, direct, and consumer promotions. The Marketing Store specializes in creating and sustaining high-value customer relationships for clients such as INFINITI, Coca-Cola, McDonald's, and L'Oreal. The Marketing Store Worldwide is headquartered in downtown Chicago and has offices across the globe in 12 countries and is privately held as part of the HAVI Group. Follow @marketingstore on Twitter or visit http://www.themarketingstore.com.
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Contact:
Kyle Bazemore
Senior Manager
Office: 615-725-3210
E-mail: kyle.bazemore@infiniti.com
NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. A Purchase Will Not Improve Participants Chances of Winning. Open only to legal residents of the 50 U.S./DC w/internet access/valid email, who as of 1/31/14 are 18+, have a valid driver's license and own/lease an INFINITI with a valid VIN. Ends at 11:59:59 p.m. ET on 3/31/14. Subject to Official Rules at https://ownerevent.infinitiusa.com/rules/. Void where prohibited. Sponsor: INFINITI USA, Franklin, TN 37067-1634.
INFINITI Service 2014 Owner Appreciation Event Twitter/Instagram Sweepstakes: NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. Open to legal U.S. residents 18 or older. Ends at 11:59:59 PM ET 3/31/14. Subject to Official Rules at https://ownerevent.infinitiusa.com/hashtag-rules/. Void where prohibited.
