HONG KONG - Double Formula One World Champion Sebastian Vettel has taken on a driving job with a difference - starring in a music video with double Grammy-winning U.S. R&B star and protégé of Jay-Z, Melanie Fiona.
The Red Bull Racing driver and INFINITI Global Ambassador plays a central part in the official global music video for Fiona's track 'Watch Me Work', from her album 'The MF Life' on Universal Records. The high-energy piece, set in downtown New York, sees Vettel play a modern day James Dean character searching to find an underground location for Fiona and her band to perform. Vettel emerges driving a red INFINITI G37 convertible to an enormous warehouse space, powering up the lights and the sound system, and taking control of the volume. Happy with his work, Vettel's character departs the scene and is seen driving into the Manhattan sunrise.
The video is the latest in the 'INFINITI Inspired Performers' series, which sees Red Bull Racing drivers Sebastian Vettel and Mark Webber collaborating with other top performers in different disciplines. It was shot on location in New Jersey in June when Vettel drove the proposed New Jersey F1 Circuit. The 25 year-old German driver also took the opportunity to take the R&B star on a high-speed lap of the circuit, where she got a taste of his high performance world.
It's the first time that Canadian-born Melanie Fiona has featured a sports star in one of her videos. She is no stranger to collaborations though, having worked with Jay-Z, co-written songs with Rihanna and toured with Kanye West amongst others. She is also no stranger to Inspired Performance - her family have owned INFINITI cars for years meaning Melanie has grown up with the brand.
Commenting on the video, Sebastian Vettel said: "It was a great experience to shoot a music video, and certainly very different to what I'm used to. But music is without question an inspiration to many and I'm very proud to have been part of this. I think the lyrics are quite fitting to what we can all do if we put our mind to it"
Melanie Fiona added: "It's not often you get the chance to be driven by an F1 World Champion and when the opportunity came up to have Seb driving me in the video I was like, yes please! This is one of my favorite songs and one that I've been wanting to put out for a while so to have him involved was great."
High-resolution still images are also available. Go to: www.infiniti-performanceteam.com/photo
The videos can also be downloaded. Go to: www.infiniti-performanceteam.com/video
For more interesting content on INFINITI in Formula One, visit www.infiniti-performanceteam.com/blog
Since the 2011 season INFINITI has been a major partner of the Red Bull Racing team and in 2012 the relationship has been deepened with INFINITI featuring even more prominently on the Red Bull Racing RB8 and the overalls of Sebastian Vettel and Mark Webber. Last year Sebastian Vettel was appointed INFINITI's first ever Global Brand Ambassador.
About INFINITI
INFINITI, the luxury automotive brand from Japan, reflects its brand promise "Inspired Performance" with a model line-up of sedans, coupés, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. INFINITI continues to launch across the globe through a dedicated network of INFINITI Centers that share a commitment to exceptional hospitality throughout the entire period of ownership. For more information, see www.infiniti.com
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For further information on INFINITI in Formula One, contact:
Tom Foy
+44 7557 203 651
tfoy@infiniti-performanceteam.com
