INFINITI, the premium performance and design-oriented car marque from Japan, once more succeeded in sweeping up more prestigious awards for its global “Adeyaka” brand magazine: winner of the “Red Dot Design Award” and gold at the first international “Automotive Brand Contest,” after already having been awarded “Best Crossmedia Solution” at the “Best of Corporate Publishing” contest earlier this year.
The “Red Dot Design Award” is Europe’s most prestigious and long-established design award, distinguishing excellence in product and communications design since 1955 with an international jury judging from more than 6,000 entries this year.
The “Automotive Brand Contest” is the first international brand and design award for the automobile industry and honours outstanding achievements in the fields of brand management, brand communication and design. It is organised by the “German Design Council” and the awards will be presented to the winners during this year’s “Automotive Designers’ Night” at the Frankfurt IAA Motorshow.
Adeyaka magazine is published twice a year by INFINITI’s Global Marketing division in several languages around the globe. Designed and produced by leading corporate publishing specialist agency köckritzdörrich in Reutlingen (Germany), Adeyaka offers its readers a uniquely-targeted selection of photo features, design and lifestyle-related topics and information from the world of performance driving, put together into a high-class, stylish magazine package of 180+ pages, an iPad app for an engaging multi-media magazine experience and a magazine-website for universal access to extended video and photo content.
Says Shiro Nakamura, INFINITI’s Senior Vice President and Chief Creative Officer: “Excellence in design has always been a cornerstone of the INFINITI brand. Not only do our cars stand out with their distinctive design, but we have also been paying great attention to the development of outstanding communications activities across the line to foster the relationship with our customers across the globe and show them that we care.
"Our Adeyaka brand magazine excels in this respect by any standards and is a true reflection of our brand’s design and quality values.”
Berthold Dörrich, CEO of köckritzdörrich, adds: “We are proud of having been assigned with developing and producing one of the industry’s most unusual brand magazine projects. INFINITI is a challenger brand in most markets and our work for INFINITI reflects this attitude. This allows us to do things that were impossible with almost any other brand.”
INFINITI, the luxury automotive brand from Japan, reflects its brand promise "Inspired Performance" with a model line-up of sedans, coupés, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. INFINITI continues to launch across the globe through a dedicated network of INFINITI Centres that share a commitment to exceptional hospitality throughout the entire period of ownership.
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