INFINITI has appointed Al Rakhaa Trading Limited as its exclusive distributor across Syria. This is the brand’s first entry into the Syrian market, and Al Rakhaa, with its local expertise, was the perfect choice for INFINITI to expand its operations in the Middle East.
This partnership aims to deliver world-class service to INFINITI customers throughout the country, upholding the brand’s values of excellence. It aligns with INFINITI’s commitment to providing modern Japanese luxury experiences for individuals who seek distinction in their lives, styles, and vehicles.
The announcement was made during a signing ceremony held at Nissan’s Middle East headquarters in Dubai, attended by senior leadership from both organizations, including Massimiliano (Max) Messina, Chairperson for Nissan’s Africa, Middle East, India, Europe and Oceania (AMIEO) region, Thierry Sabbagh, Divisional Vice President and President, Middle East, KSA, CIS and India – Nissan and INFINITI, Albert Khreiche, INFINITI Middle East Managing Director, and Omar Shallah, CEO of Al Rakhaa Trading Limited.
Under the new partnership, INFINITI will adopt a phased approach to establishing its foundations in Syria, with vehicle sales being announced in due course.
Thierry Sabbagh, Divisional Vice President, President Middle East, KSA, CIS & India - Nissan and INFINITI, said: “We are pleased to welcome Al Rakhaa Trading as INFINITI’s exclusive distributor in Syria. This appointment represents a considered step into a new market, supported by a partner who understands both the local landscape and the standards expected of a global luxury brand. Together, we look forward to introducing INFINITI to Syrian customers and setting a new benchmark for Japanese luxury in the country.”
Albert Khreiche, Managing Director, INFINITI Middle East added: “Customer-centricity is at the heart of everything we do at INFINITI. Our partnership with Al Rakhaa enables us to establish a premium service experience in Syria from the outset, ensuring that our customers receive the same level of care, quality, and attention that defines the INFINITI brand globally.”
Omar Shallah, CEO & Owner of Al Rakhaa Trading Limited, commented: "This marks an exciting new chapter for Al Rakhaa as we proudly introduce the INFINITI brand to Syria. With its commitment to craftsmanship, elegance, and innovation, INFINITI represents a standard of luxury that we are honored to bring to our customers. We are dedicated to offering a truly elevated ownership experience, combining personalized service, world-class aftersales support, and meticulous attention to every detail. Our goal is to set a benchmark for luxury mobility in the market, reflecting both INFINITI’s global excellence and our promise to deliver sophistication, confidence, and sustainable growth for our customers."
The partnership between INFINITI and Al Rakhaa Trading Limited signals a renewed outlook for the premium automotive segment in Syria. Both organizations share a commitment to responsible growth, operational excellence, and delivering a seamless ownership experience that meets global standards.
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About INFINITI
INFINITI Motor Company is headquartered in Yokohama, Japan with operations around the world including regional offices in the Americas, China and the UAE. The INFINITI brand of premium automobiles are assembled in manufacturing facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.
For more information on INFINITI’s brand refresh, please visit https://www.infiniti-me.com/.
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Contacts -INFINITI Communications
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About Al Rakhaa Trading Limited
Founded in 2002, Al Rakhaa Trading Limited served as the exclusive distributor of Nissan in Syria, developing a nationwide sales and aftersales network. In 2011, operations were paused, while essential aftersales support for existing customers was maintained.
Today, Al Rakhaa is reactivating its operations in line with Syria’s new political and economic environment, reaffirming its partnership with Nissan and reintroducing structured sales and aftersales solutions aligned with international standards, in coordination with Nissan Motor Co. Ltd.
