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  • First-ever free-to-enter international digital art competition, in partnership with the designboom online art, architecture and design magazine.
  • INFINITI to discover hidden talents across globe in digital art arena and bring works to the forefront of the public eye.
  • The works of Art selected by high profile juries to be displayed during opening ceremonies of dozens of new flagship INFINITI Centres across Europe as internal centrepiece or external building projection.
  • One year-long project, three theme winners to receive €10,000 prize fund.

INFINITI, the luxury performance automotive brand from Japan, has launched the INFINITI Digital Art Competition in partnership with designboom, the world’s first online art, architecture and design magazine, to find the rising stars of digital art, and discover new talent from across the globe.

The first ever international and free-to-enter year-long competition, composed of three distinct themes, will invite individuals of any age, country of origin, or artistic competency, to create innovative, creative, and spectacular designs, reflecting INFINITI products, but in the form of digital art. Participants may submit their work in two distinct categories: interior display (computer-generated videos, images and sculptures), and external projection.

Artists are invited to express their creativity using a combination of techniques, namely 2D or 3D projections holograms and can use elements of the INFINITI Centre retail outlet, such as the bespoke and luxury furnishings, to bring their creation to life. Any art submitted will need to meet key requirements which include a clear demonstration of the automaker’s Japanese DNA, whilst an INFINITI car must equally be present at the heart of the masterpiece.

A highly-respected team of experts from INFINITI and designboom will shortlist a total of 50 of the most inspirational and outstanding works from those uploaded. These will subsequently be put forward to a dedicated jury composed of highly-regarded names from the world of motorsport, the automotive industry, advertising consultancies, design influencers, and internationally acclaimed personalities from the sphere of digital art.

Behind a closed door, members of the judging panel will combine their expertise to select three exterior and three interior winning artworks. Every artist who reaches this stage of the INFINITI Digital Art Competition will be rewarded with the opportunity to exhibit their art all over Europe during the opening ceremonies of dozens of new INFINITI Centres and in front of more than 1500 guests, either as a stunning internal centerpiece or external projection on the front of the unique buildings. Expanding rapidly across the globe, INFINITI was the fastest-growing import luxury brand in the United States in 2010 and in 2011, will open centres in some of the most beautiful European cities. INFINITI Centre are unlike any other automotive retail outlet, boasting luxurious surroundings reminiscent of a boutique hotel and art gallery, and every customer is treated to a high level of hospitality as expected in Japan.

The overall winner of each of the themes will be determined by the total votes cast online by visitors to each of the launch events where the artworks have been displayed, and will receive a prize of €10,000 in addition to a place in the Competition’s grand finale to be crowned the Champion of the contest.

Commenting on the unveiling of the INFINITI Digital Art Competition, Jean-Pierre Diernaz, Marketing Director of INFINITI Europe, explains: “We recognise the pool of untapped artistic talent which remains hidden across the globe, and our aim is for individuals to be inspired by the core pillars of the INFINITI brand, and bring their work and skills to the forefront of the public eye, which for many, will be the very first time.” Mr Diernaz adds: “The INFINITI Digital Art Competition will equally provide an exciting platform for which to communicate our brand values beyond the communities and markets in which we are present, whilst enjoying and curating the work of others in this unique arena.”

The first of the three distinct themes entitled ‘Inspired Performance,’ which will be open for entry on the designboom and INFINITI websites from today until 08 July, 2011, will ask each of the entrants to draw their ideas from the beautiful and flowing design profile of the INFINITI model range, and the vehicle manufacturer’s partnership with the Red Bull Racing team.

To enter the competition and to view terms and conditions, visit or

About designboom
The world's first web-based art, architecture and design magazine, designboom publishes key contemporary issues and critiques of all aspects of art, architecture and design through the organisation of design exhibitions and collaboration with leading companies on the sponsorship of international design competitions. Designboom encourages a continuing dialogue between creative professionals, industry and society.

PR contact:

Jenny Filippetti

INFINITI comes from Japan. Its line-up of performance sedans, coupés, convertibles, SUVs and crossovers is now being launched across the globe through a dedicated network of INFINITI Centres or dealerships which share a commitment to individualised and exceptional customer service. For more information, see

Press information, Photographs and videos are available from No password is required.

Local PR contacts:

Wayne Bruce, Communications Director - Europe
M: +44 7768 802176

Simon Wittenberg, INFINITI Lifestyle Communications Agency
T: +44 207 491 9934

Issued by Infiniti