- INFINITI's global brand ambassador Stephen Curry starring in new commercial highlighting all-new 2019 QX50
- New ad showcases the "two sides" of both Stephen Curry and INFINITI's world's first production ready variable compression ratio engine
NASHVILLE, Tenn. – As part of the launch campaign for the all-new midsize luxury crossover, the 2019 QX50, INFINITI debuts a new commercial starring its global brand ambassador, basketball star Stephen Curry.
The all-new QX50 featured in the spot is a luxury midsize crossover that combines standout design with exceptional interior space and the world's first production ready variable compression ratio engine, the VC-Turbo. INFINITI's QX50 is the first production vehicle ever to give drivers an engine that seamlessly transforms on demand, setting a new benchmark for powertrain capability and refinement.
"Stephen Curry's drive to continue to set new benchmarks both on and off the court is an ideal parallel to the attributes of the all-new INFINITI QX50," said Phil O'Connor, director, Marketing Communications and Media, INFINITI USA. "It is the first crossover with the ability to seamlessly switch between two sides, power and performance as well as efficiency and economy."
In this moody, yet engaging new spot Curry uses this ability to switch between his nice and "darker" side. The ad picks up the notion that Stephen Curry is known by many as the nicest guy in basketball and the all-new QX50 can unleash another side of him.
The one-minute ad opens with Curry striding towards the QX50 stepping on a newspaper with the headline "nicest guy in basketball" before he settles into the vehicle and dramatically states that people do not know he has "a darker side". Mid-sentence he receives a call from his wife, which has been recorded with Curry's wife Ayesha, asking if he remembered to get the milk. The music shifts and the viewer sees Curry in a store getting milk. The spot ends with Curry back in the driver's seat saying, "I can be merciless".
Please view the 30-second version of the spot here and learn more about the all-new 2019 QX50 here.
About INFINITI
INFINITI Motor Company Ltd. is headquartered in Hong Kong with representations in 50 markets around the world. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing. INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.
Find more information about INFINITI, its industry leading technologies and the all-new 2019 QX50 midsize luxury crossover at www.INFINITIUSA.com. You can also follow INFINITI US on Facebook, Instagram, Twitter and see all our latest videos on YouTube.
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Contact
Vanessa Bohlscheid
Senior Manager, INFINITI Product and Brand Communications
646-496-2791
vanessa.bohlscheid@infiniti.com
