INFINITI today announced the return of its annual “Limited Engagement Winter Event,” which celebrates the spirit of the holidays with special leasing and financing offers. The event, which is going on now at INFINITI retailers nationwide and features INFINITI’s best offers of the year, is supported by a new television ad campaign that includes an interesting take on how inspiration can make a snowball more than just a snowball. The broadcast work is scheduled to run in major U.S. markets from mid-November through the conclusion of the event on January 3, 2011. The “Winter Event” also utilizes a range of national and local newspaper, direct marketing, satellite radio, paid search, digital online media and point-of-purchase executions.
“We say that INFINITI Limited Engagement Winter Event is ‘a nice way to make the holidays especially moving,’ and are trying this year to bring a little fun to the marketing efforts,” said INFINITI Vice President Ben Poore. “It’s the perfect opportunity for INFINITI to connect with the spirit of the season, just as any INFINITI vehicle is the perfect present to find in your driveway.”
Available finance offers include 0% APR financing (up to 36 months, for qualified buyers) on the select INFINITI performance luxury vehicles – including the 2010 INFINITI G Coupe and Convertible, INFINITI EX and INFINITI FX.
Sample lease offers include a $319/month lease on the new 2011 G25 Sedan; a $339/month lease on the sporty 2010 G37 Coupe RWD Journey 7AT with Premium Package; a $389/month lease on the 2010 EX 35 Journey RWD and EX35 Journey AWD, both with Bose® and AVM Packages with Navigation; a $549/month lease on the 2011 INFINITI M37 Sedan RWD; and $499/month leases on the 2010 INFINITI FX35 RWD and FX35 AWD, both with Premium and Navigation Packages. All leases are for 39-months, see dealer for details.
“The Winter Event is always a great way to invite new buyers to see for themselves what INFINITI’s Inspired Performance is all about,” added Poore. “And this year, with our all-new INFINITI M Sedan and INFINITI QX luxury SUV included in the Event, there are even more great reasons to stop by your local INFINITI retailer before it all ends on January 3rd.”
About INFINITI
INFINITI offers a full-line of luxury performance automobiles, including the G Coupe, Sedan and Convertible, M sedan, EX and FX crossovers, and the QX full-size SUV. More information about INFINITI and its Total Ownership Experience® can be found at www.INFINITIUSA.com.
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Contact:
Kyle Bazemore
INFINITI Product Communications
615-725-3210,
kyle.bazemore@infiniti.com