To capture the feeling of INFINITI through sound, the brand today released its own brand master track, titled “Moment of Tranquility,” serving as the foundation for a new sound (or sonic) logo as well as for use at future brand activations and in-car experiences. The sound logo creates a sense of anticipation by marrying powerful Japanese musical elements with more serene sounds to deliver a harmonious balance. A taiko drum, the embodiment of human performance and power, contrasts with a soft furin (Japanese wind chime), an instrument played only by the wind, to add a layer of tranquility and refinement.