From the desk of Tiago Castro: there’s no stopping us

NASHVILLE, Tenn. – INFINITI was born to challenge convention—and in 2025, we returned to that spirit with clarity and conviction. Headlines questioned our future; we answered with results. From record-breaking performance for QX80 to design-led signals like QX65 Monograph, we showed what transformation looks like when you focus on doing only the right things exceptionally well.

And this is just the beginning: backed by a multi-year product plan, we will launch one new model every year for the foreseeable future—driving a renaissance that redefines our place in the luxury market.

2025 highlights and momentum

We began with fundamentals that matter to luxury clients: confidence, capability, safety and technology that works the way people live. QX80 earned IIHS TOP SAFETY PICK+ and by year's end QX60 joined it. The first-ever SPORT grade was introduced on both QX60 and QX80, giving clients a more assertive expression of each model's presence without compromising refinement. Media voices—from journalists to content creators—praised our interiors and technology, reinforcing our commitment to purposeful design and intuitive innovation.

Sales performance followed the product story, led by our core SUVs. QX80 achieved its best retail year on record with 18 months of consecutive growth, making INFINITI the fastest‑growing brand in the full‑size premium SUV segment. QX60 remained our volume leader, and together our core SUVs represented 84% of calendar‑year sales. We gained market share in a softening industry and digital traffic, a key leading indicator of performance, surged—this brought new clients into the brand and reinforced that when we focus, the market responds.

Looking ahead to 2026

We also signaled the future. At Monterey Car Week, QX65 Monograph previewed our all-new, two-row SUV that channels the audacity of FX and advances our Artistry in Motion design language. Twin QX80 concepts—Track Spec and Terrain Spec—explored performance and capability as emotional gateways. Later, QX80 R-Spec at SEMA showcased the depth of our engineering and the breadth of luxury performance we can unlock.

Our approach is disciplined and elevated. We will focus on the right things: core SUVs that impress; a curated product cadence that builds desirability without dilution; and a design-led, hospitality-driven experience that feels unmistakably INFINITI. You saw the signals at Monterey; you felt them with the QX60 refresh and SPORT expressions. You will continue to see them as we bring QX65 to market—built in Tennessee—with early anticipation already naming it among the most awaited vehicles of 2026. All of this rolls up into a five-year plan aligned with Nissan's broader roadmap—for profitability, retailer confidence and client delight.

INFINITI is for those who value bold design, luxurious experiences and refined performance. In 2026, we move forward confident in how we operate, thoughtful about our clients and unapologetic in who we are. When the world questions your brand, you thrive on the challenge. In 2026, we'll keep proving that luxury isn't about doing everything—it's about doing the right things, exceptionally well.

— Tiago Castro, vice president, INFINITI Americas

Fast facts: INFINITI momentum and milestones

• Safety Achievements: QX80 and QX60 both earned IIHS TOP SAFETY PICK+ in 2025.
• Sales Performance: QX80 achieved a record retail year in 2025 with 18 months of growth, making INFINITI the fastest‑growing brand in full‑size premium SUVs; QX60 remained the volume leader; core SUVs were 84% of sales; market share increased.
• Retail Network: Service and sales experience scores improved
• Marketing: Website traffic surged 96% year over year; Switch UP conquest campaign outperformed benchmarks by 36%.
• Product:
  • 2026 QX60 launched with new design and tech inspired by flagship
  • First-ever SPORT grade introduced for QX60 and QX80
  • QX65 Monograph previewed at Monterey Car Week
  • QX80 Track Spec and Terrain Spec concepts signaled performance and capability
  • QX80 R-Spec debuted at SEMA with GT-R-sourced power

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