Ashli Bobo is director, Communications, INFINITI Americas. Appointed to this position in April 2024, Ashli oversees INFINITI's public relations, employee and retailer communication strategies – covering product, brand and corporate communications for the Americas region.
Ashli brings more than 20 years of leadership and a diversified portfolio of experience, focusing on strategic planning, media relations, content development and employee communications. Since joining Nissan Group in 2018, she's held roles of increasing responsibility across multiple corporate and internal roles, most recently serving as director, Corporate Communications for Nissan USA. Ashli has also worked on numerous cross-functional teams and special project teams, and is a co-founder of the Black Employees of Nissan, one of the company's Business Synergy Teams.
A former TV news writer turned public relations professional, Ashli began her career as a broadcast reporter and producer in Detroit. For anyone that spends time in the Motor City, they find themselves touching the automotive industry – and Ashli was no different. Once she found her way to automotive, she immediately found opportunities to intertwine her communications skillset with the evolving car industry.
A passion for developing and empowering youth led Ashli to become a board member of the Ruben Holloway Scholarship Foundation and volunteer with the YWCA mentorship program and Big Brothers Big Sisters. She holds a bachelor's degree in journalism from Oakland University and a master's degree in public relations from Wayne State University.
(Updated May 2024)
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