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HONG KONG – INFINITI will debut a new concept vehicle at the 2018 Pebble Beach Concours d'Elegance signaling the brand's vision to blend performance and electrification. With executive design director Karim Habib at the helm, the teams in Japan, the U.K. and the U.S. created a striking concept that offers a glimpse into the brand's desire to deliver a thrilling drive experience from electrified powertrains.

Following the introductions of the retro e-roadster Prototype 9 and stunning Q Inspiration, this new concept vehicle underlines the electrified performance theme of the brand's announcement to introduce new vehicles with electrified powertrains from 2021.

INFINITI Prototype 9
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"Our new concept provides clues to where the INFINITI brand is heading. For us, electrification means performance – our electrified cars will be powerful, efficient, and fun to drive, and the new concept is a physical representation of our electrified performance future."

Karim Habib, INFINITI Executive Design Director

The new INFINITI concept will be revealed at Pebble Beach on Aug. 23. Full media information will be available at

INFINITI Motor Company Ltd. is headquartered in Hong Kong with representations in 50 markets around the world. The INFINITI brand was launched in 1989. Its range of luxury automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom, Mexico and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing. INFINITI will electrify its entire lineup from 2021 onward. The brand has been widely acclaimed for its industry- leading client services, ranking #1 in customer satisfaction with Dealer Service among Luxury Brands by J.D. Power and being a most trusted luxury brand according to AMCI, as well as its world's first driver assistance technologies and daring designs. From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.

Find more information about INFINITI, its industry leading technologies and the all-new 2019 QX50 midsize luxury crossover at You can also follow INFINITI USA on FacebookInstagramTwitter and see all our latest videos on YouTube.


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Media contacts:

Vanessa Bohlscheid
Senior Manager, INFINITI Product and Brand Communications 646-496-2791

Aileen Clarke
Manager, INFINITI U.S. West Region Communications 949-359-1112

Issued by Infiniti