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  • "Auto Zollikofer AG" as regional investor und distribution partner
  • First appearance as INFINITI retailer at upcoming Auto-Show St. Gallen
  • Official opening of the INFINITI showroom in September 2013

ROLLE, Switzerland – INFINITI is enlarging its dealer network in eastern Switzerland with a new dealership in St. Gallen. With the INFINITI Centre St. Gallen, the premium car manufacturer takes the next step within an ambitious growth plan. Accompanied by an enlarged product line-up this will lead to a significant extension of the dealer network and brand awareness in Europe.

During the second media day at the Geneva Motor Show, INFINITI and Auto Zollikofer AG signed the contract on the INFINITI stand. The new dealer partner is looking back on more than 65 years of experience in automobile business in St. Gallen. The family enterprise represents the French brand Peugeot since its foundation. As an INFINITI reseller, Auto Zollikofer AG will get access to the premium segment and will offer a wider range of products in the future.

"INFINITI is a brand attracting attention not only with extraordinary vehicle design, modern technology and inspired performance. As a quite young premium brand, INFINITI could already create a strong image that exceeds the vehicles and also the outstanding customer service," says Rolf Zollikofer, owner of Auto Zollikofer AG. "We are convinced to meet the customer needs with our committed team and are looking forward to representing INFINITI in the future."

"Never before has our model range been so comprehensive. With the launch of the news sports saloon Q50 and its enlarged engine line-up, INFINITI Centre St. Gallen will offer a versatile and attractive range of products. We are confident to have Auto Zollikofer AG as a competent partner at our side, to expand our position within the European premium segment in the future," says Christian Blank, INFINITI Director Central Europe.

The official opening of the new INFINITI Centre St. Gallen is planned for September 2013, in time for the launch of the new sports saloon INFINITI Q50, which was unveiled during Geneva Motor Show for the first time in Europe. On the occasion of the upcoming Auto Show St. Gallen, Auto Zollikofer AG will have the pleasure for the first time to present a selection of INFINITI models. The IREDI showroom (INFINITI Retail Environment Design Initiative) will be configured to offer all advantages of INFINITI's exclusive design program: high-class interior materials, classy furniture and modern architecture.  INFINITI showrooms remind more of the lobby of a boutique hotel than of a car dealership showroom – the ideal surrounding for Total Ownership Experience, an extraordinary customer service program by INFINITI and Zollikofer.

Address and Contact
Rorschacherstrasse 284
CH-9016 St. Gallen
Tel: +41 71 282 1011


  • INFINITI, the premium automotive brand, reflects its brand promise "Inspired Performance" with a model line-up of saloons, coupés, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. INFINITI continues to launch across the globe through a dedicated network of INFINITI Centres that share a commitment to exceptional hospitality throughout the entire period of ownership.
  • INFINITI was launched in 1989 in the United States. INFINITI's global footprint expanded into Canada in 1990, Taiwan in 1997, the Middle East in 2004, Korea in 2005 and Russia in 2006. Global expansion continued in 2007 with INFINITI Centres opening in the Ukraine and in one of the world's fastest growing luxury automotive markets, China. In 2008 INFINITI launched in Western and Central Europe which has added 19 additional markets. INFINITI is sold globally in 47 markets to-date.
  • Since May 2012, INFINITI Motor Company Ltd.'s new global headquarters is situated in Hong Kong, headed by Johan de Nysschen as President of INFINITI on 1 July.
  • Since the 2011 season INFINITI has been a major partner of the Red Bull Racing team. In 2012, three-time world champion Sebastian Vettel was appointed INFINITI's first ever Global Brand Ambassador. The team will be known as INFINITI Red Bull Racing from 2013 season as the relationship evolves to make INFINITI the title partner and lead technical partner with a shared engineering expertise that benefits for the race track and the road.

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For further information, please contact:

Eva Ng Kon Tia
Communications and Events Manager
T: +41 21 822 4951

Michaela Potisk,
Communications manager
M: +43 699 10896871

Issued by Infiniti