DETROIT – INFINITI unveiled its Q50 luxury sports sedan at the North American International Auto Show Monday, as the Detroit show kicked off to a packed crowd of media and industry.
President Johan de Nysschen said INFINITI is building a brand now present in 50 countries, and the new Q50 would crystallize future design, performance and technology.
With Cirque du Soleil adding a performance atmosphere, de Nysschen said INFINITI is set to rival its own 21.8% growth last year that took sales to near 120,000 premium cars.
The Q50, which will replace the G37, will lead all future models in featuring just the Q badge, which de Nysschen says adds simplicity and consistency.
Ben Poore, vice president for INFINITI Americas, says strong sales are expected for the Q50 in North America after a great 2012 showing by the JX.
The Detroit show is expected to punctuate INFINITI's growing sales and market share, with key markets such as China taking 2013 sales beyond the Big Top.
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