Earlier today, thousands of INFINITI and Cirque du Soleil enthusiasts enjoyed the first-ever, live, online streaming performance featuring the all-new INFINITI JX. Inspired by daring acrobatics and innovative engineering, INFINITI and Cirque du Soleil leveraged their unique partnership to create a first-of-its-kind, 11-minute performance now viewable via both brands' YouTube and Facebook pages.
The performance, specially choreographed by Cirque du Soleil's Special Events team, featured the versatile INFINITI JX being hoisted into the air 'performing' with 9 Cirque du Soleil artists. The collaboration reinforced Cirque du Soleil's bold creativity while helping introduce the world to the all-new INFINITI JX, already a challenger in the luxury crossover market.
Immediately following the performance, an interactive video Q&A was held with Mario D'Amico, Senior Vice President, Cirque du Soleil Corporate Marketing and Wendy Durward, Director, INFINITI Canada.
"I am very proud that we were able to work so closely with Cirque du Soleil to create a truly Inspired Performance for our thousands of Social Media fans around the globe," said Wendy Durward, Director, INFINITI Canada. "There has already been an overwhelmingly positive response to the all-new INFINITI JX, and I am very honored to have been able to leverage our unique partnership with Cirque du Soleil to create, for our enthusiasts, something that, before today, seemed only imaginary.
You may view a live recording of today's performance by clicking Le Voyage Inspire by INFINITI JX. Moving forward, you may also stay tuned for additional information and video documenting the exciting conception of this performance, as well as captivating, high-resolution imagery via:
www.facebook.com/INFINITI
www.facebook.com/CirqueduSoleil
www.youtube.com/INFINITI
www.youtube.com/CirqueduSoleil
The 7-passenger, 2013 INFINITI JX, arriving now at INFINITI Retailers in the United States and Canada, is designed to challenge the traditional luxury crossover market with innovative features such as the World's First Back-Up Collision Intervention system, a 2nd Row Seat that slides forward with a child seat installed, so you can effortlessly access the third row, and INFINITI Personal Assistant offering 24/7 access to a live concierge. Learn more at INFINITI.com.
With a shared commitment to creativity and performance, INFINITI is an Official Sponsor and exclusive Automotive Partner of Cirque du Soleil.
The Creativity of Cirque du Soleil Special Events
Since 1984, Cirque du Soleil is known for its live shows presented under big tops (tents) or in theatres. But while the heart of Cirque du Soleil's main activity remains creating live shows, the organization has extended its activities towards conceiving, designing and producing a wide range of unique experiences and upscale events. Whether for major international events like the Academy Awards or the 2012 Super Bowl Halftime performance with Madonna, to global brands from INFINITI to Xerox, the Cirque du Soleil Special Events team is dedicated to designing and producing unique, exquisite experiences.
About Cirque du Soleil
Cirque du Soleil is primarily a creative content provider for a wide variety of unique projects. In addition to shows, the company, which has its International Headquarters in Montreal, extends its creative talent to other spheres of activity. While maintaining stringent standards of artistic quality and originality, Cirque du Soleil brings to innovative projects the same energy and spirit that characterize each of its shows.
Cirque du Soleil is a Quebec-based organization providing high-quality artistic entertainment. Since its beginnings in 1984, more than 100 million spectators in over 300 cities on six continents have been thrilled by Cirque du Soleil.
For more information about Cirque du Soleil, visit www.cirquedusoleil.com.
To find out more about the ONE DROP Foundation, visit www.onedrop.org.
About INFINITI
INFINITI offers a full-line of luxury performance vehicles designed to inspire at every turn, including the all-new 2013 INFINITI JX luxury crossover which joins the G Sedan, G Coupe, M Sedan, EX, FX and QX. More information about INFINITI and the Total Ownership Experience® can be found at www.infiniti.com. INFINITI continues to launch across the globe through a dedicated network of INFINITI Retailers that share a commitment to exceptional hospitality throughout the entire period of ownership. Epitomizing the purest spirit of Inspired Performance, INFINITI is a partner of current World Champions Red Bull Racing in the FIA Formula One World Championship, and double World Champion Sebastian Vettel is the first INFINITI Global Brand Ambassador.
Media Contacts
Tania Orméjuste
Senior Publicist, Cirque du Soleil
+1 514-723-7646 ext. 8335
Tania.ormejuste@cirquedusoleil.com
Tom Tremayne
INFINITI Media Relations
+44 7590 265 120
ttremayne@prismteam.com
Nathalie Greve
Manager, INFINITI Global Communications
+81 80 4342 7921
Nathalie-greve@mail.nissan.co.jp
