PRETORIA, South Africa – INFINITI has opened all-new INFINITI showroom in Pretoria, Hatfield in South Africa. The flagship store offers a showroom for six cars and allows the exhibition of the entire INFINITI model range plus equipment variants: the sleek INFINITI G Coupé and Cabrio, the compact and elegant EX SUV, the ultimate performance FX SUV (the best-selling INFINITI model in Europe), and the elegant INFINITI M sedan.
Toshiyuki Shiga, Chief Operating Officer, Nissan Motor Company, Japan and numerous guests attended the official opening ceremony of the new INFINITI Centre on August 21. Guests were treated to an evening of fine food and entertainment. The event was presented by Wilhelm Baard, Dealer Principal for the INFINITI Center Hatfield.
"INFINITI has major goals for the future," says George Stegmann, General Manager INFINITI South Africa. "Within the next years we are going to establish the brand in South Africa and extend our sales points across the major metropolitan areas within South Africa. We are happy to hold this large flagship store in the heart of Pretoria."
INFINITI Center Hatfield will be operated by the BB Group, a family business with more than 50-years experience in car sales. The BB Group is originally located in Polokwane and is headed by Arnold du Plessis.
"Close to the University of Pretoria and in proximity to major highways and the Gautrain Station, we found Hatfield the perfect place for our INFINITI Center," says Arnold du Plessis, owner of the INFINITI Center. "Modern, elegant architecture, a luxurious and spacious interior, our customer service philosophy of 'Total Ownership Experience' and of course the attractive model range of INFINITI – our clients can expect exclusiveness and premium-quality in every sense."
With its vanguard, light-flooded design, the spacious and sterling interior INFINITI sets new courses in car dealership design. INFINITI Center Hatfield is one of the many INFINITI Centers in 20 countries across the AMIE region (Africa, Middle East & Europe) to be designed according to the IREDI concept (INFINITI Retail Environment Design Initiative). This luxurious lobby-lounge-gallery-concept has a bright entrance encased in Travertine stone, a spacious and air-conditioned showroom with elegant furniture, and the impressing "I-View" model configurator (with a 57-inch screen).
About INFINITI
INFINITI launched in the United States in 1989, expanding its global footprint into Canada in 1990, the Middle-East in 1996, Taiwan in 1997, Korea in 2005 and Russia in 2006. Global expansion continued in 2007 with INFINITI Center opening in the Ukraine and China. In 2008, INFINITI launched in Western and Central Europe which has added 20 additional markets to-date. Last year, INFINITI announced it will locate its global headquarters in Hong Kong with the aim of lifting total global sales to 500,000 vehicles a year. For more information, see www.infiniti.com and www.infiniti.co.za.
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Contact
INFINITI South Africa
Vinola Pillay
Senior Manager: Marketing & Communications
Tel: +27 (0) 12 529 5163
E-Fax: +27 (0) 86 580 0026
Mobile:+27 (0) 82 460 1197
Email: vinolap@infiniti.co.za
INFINITI AMIE (Africa, Middle East, Europe)
Eva NG KON TIA
Communications and Events Manager
Phone : +41 21 822 4951
Mobile : +41 79 701 8281
Email : eva.ngkontia@infiniti.eu
