- Global premium car brand establishes strong presence in Vietnam
- Continued global expansion
- First INFINITI Center inaugurated in Ho Chi Minh City
- Introducing INFINITI QX80 full-size premium SUV and iconic QX70 crossover
HO CHI MINH CITY, Vietnam – INFINITI today officially introduced the brand and its premium vehicles to customers in Vietnam. The company inaugurated its first INFINITI Center showroom in Ho Chi Minh City. Initially, INFINITI will introduce the full-size SUV QX80 and the iconic crossover QX70 to the Vietnamese market as customers will be able to enjoy the premium execution, the performance, and the craftsmanship brought by the INFINITI vehicles.
The INFINITI Center in Vietnam adopts the signature IREDI (INFINITI Retail Environment Design Initiative) design concept. It creates a highly distinctive, original INFINITI branded retail environment – the look and feel that aligns with INFINITI's brand identity consistently around the world.
Today's announcement marks the next step in INFINITI's quest to transform itself into a global challenger brand. INFINITI earlier announced that the brand had achieved record global sales in the first half of 2014 by delivering more than 100,000 new vehicles around the world, up 30 peercent compared with a year ago. It has broken monthly sales records globally in April, May and June this year and grew in 31 markets around the world, including key markets such as the U.S., China, Canada and the Middle East.
INFINITI is also making strong progress towards expanding its product portfolio. The brand's vehicle lineup will increase by 60 percent over the next five years, and the number of engines and transmissions will more than double. By starting producing vehicles in China later this year, in the UK in 2015 and Mexico in 2017, INFINITI will extend its current manufacturing footprint from Japan and the U.S. to five countries on three continents in the next few years.
About INFINITI
INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in approximately 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan and the United States. Production in China, UK and Mexico will start soon along with the expansion of the brand's portfolio.
As the Title Partner and Vehicle Performance Partner of INFINITI Red Bull Racing, INFINITI has a far-reaching technical collaboration with the Formula One team, and Sebastian Vettel, its four-time World Champion driver, serves as INFINITI's Director of Performance.
More information about INFINITI, its Total Ownership Experience® and its industry leading technologies can be found at www.infinitiUSA.com. For the latest news on INFINITI, visit INFINITINews.com, "like" INFINITI on Facebook or follow the brand on Twitter @INFINITIUSA. For interesting content on INFINITI in Formula One, visit: www.infiniti-gp.com, www.youtube.com/INFINITIGP or follow on Twitter @INFINITIGP.
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Contacts:
INFINITI Americas
Kyle Bazemore
Sr. Manager, Product Communications
Phone: 615-725-3210
Email: kyle.bazemore@infiniti.com
For INFINITI Global Communications, contact:
Stefan Weinmann
General Manager, INFINITI Global Communications
INFINITI Motor Company Ltd., Hong Kong
Phone: +852 3948 0126
Mobile: +852 9447 9973
Email: stefan.weinmann@infiniti.com
Karin Zhang
Director, Corporate and Internal Communications
INFINITI Global Communications
INFINITI Motor Company Ltd., Hong Kong
Phone: +852 3948 0195
Mobile: +852 9542 1701
Email: karin.zhang@infiniti.com
