NEW YORK ― Underscoring their commitment to inspire through hospitality and cutting-edge design, Hearst Magazines and INFINITI will host The INFINITI Moments of Inspiration, featuring the North American debut of the EMERG-E Concept, a highly advanced, mid-engine sports car that provides a glimpse into the automaker's future, at the 62nd annual Pebble Beach Concours d'Elegance.
For the sixth consecutive year, several of Hearst's brands – Car and Driver, ELLE, Esquire, Food Network Magazine, Harper's Bazaar; HGTV Magazine, Road & Track and Town & Country – have joined together with INFINITI to inspire guests with an engaging display of new INFINITI luxury performance automobiles, as well as a series of epicurean moments. Guests will enjoy cooking and wine demonstrations with notable culinary personalities, including James Beard Foundation award-winning chef Marcus Samuelsson, Alexandra Guarnaschelli, star of Food Network's Alex's Day Off, and Andrea Robinson, one of only 17 women in the world to hold the title of master sommelier. Guests will also be able to indulge in specialty tastings from Morning Glory Confections, Compartes Chocolatier, The Cheese Store and VeeV.
"We value our partnership with INFINITI and are excited to be a part of this year's event," says Michael Clinton, president, marketing and publishing director of Hearst Magazines. "Combining INFINITI's luxury performance vehicles and Hearst's men's and luxury titles will provide guests with a unique, engaging experience."
On display during the weekend will be the INFINITI EMERG-E Concept, which was named "Best in Show" when it debuted at this year's Geneva Motor Show in March. The EMERG-E is a 402-hp mid-engine sports car with twin electric motors capable of accelerating from 0-60 mph in just four seconds – and from 0-130 mph in a single, seamless 30-second burst. Yet the EMERG-E also operates as a zero emission urban transport over a 30-mile range.
Also shown at the INFINITI Moments of Inspiration is the INFINITI LE Concept, which previews a zero emission luxury sedan that will join the automaker's line in 2014, as well as the INFINITI-sponsored Red Bull Racing F1 RB8 showcar.
Guests will also be able to get behind the wheel of a 2013 INFINITI vehicle of their choice, including the all-new INFINITI JX 7-passenger luxury crossover, the INFINITI M Hybrid luxury sedan and the new IPL G Convertible, during a ride-and-drive in partnership with Car and Driver magazine.
"INFINITI offers more than just a line of luxury performance cars, everything we do is about inspiring our drivers at every turn," said Ben Poore, vice president of INFINITI Americas. "Our work with Hearst during the Pebble Beach Concours weekend is a great example of that. Not only are we showing the latest INFINITI concepts, which preview exterior designs and zero-emission powertrains that will be available at our retailers in the very near future, we are offering epicurean experiences that are not only unique, but, are guaranteed to inspire."
The exhibit will be open to the public from August 16-19.
The INFINITI Moments of Inspiration Culinary Event Schedule:
Thursday, August 16:
- 11:30am – 2:30pm: Refreshment Bar
Friday, August 17:
- 9am – 5pm: Refreshment Bar
- 12:30pm – 1:30pm: Food & Wine Moment prepared by Morning Glory Confections
- 2:30pm – 3:30pm: Food & Wine Moment prepared by Morning Glory Confections
Saturday, August 18
- 9am – 5pm: Refreshment Bar
- 11am – noon: Specialty Tasting by Compartes Chocolatier
- 1pm – 2pm: Food & Wine Moment prepared by Alexandra Guarnaschelli and wines by master sommelier Andrea Robinson
- 2:30pm – 3:30pm: Specialty Tasting Compartes Chocolatier and Wine pairing
- 4pm – 5pm: Food & Wine Moment prepared by Alexandra Guarnaschelli and wines by master sommelier Andrea Robinson
Sunday, August 19
- 8am – 6pm: Refreshment Bar
- 11am – noon: Specialty Tasting by The Cheese Store of Beverly Hills
- Noon – 2 pm: Specialty Cocktails by VeeV
- 12:30pm – 1:30pm: Food & Wine Moment prepared by Marcus Samuelsson
- 2:30pm – 3:30pm: Specialty Tasting by The Cheese Store of Beverly Hills
- 4pm – 5pm: Food & Wine Moment prepared by Marcus Samuelsson
The 2012 INFINITI Moments of Inspiration is an inspired setting where guests will enjoy one-of-a-kind, curated food and wine moments with world-class chefs and specialty tastings from unparalleled food purveyors. Guests will enjoy complimentary Wi-Fi while in the INFINITI Moments of Inspiration exhibit.
About Hearst Magazines:
Hearst Magazines is a unit of Hearst Corporation, one of the nation's largest diversified communications companies. Once it completes its acquisition of Lagardère SCA's 100 titles in 14 countries outside of France, Hearst Magazines will publish more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation and reaches 88 million adults (Spring 2010 MRI). Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines' digital strategy, has more than 28 websites and 14 mobile sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published nearly 100 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform. In addition, the company includes iCrossing, a global digital marketing agency.
About INFINITI:
INFINITI offers a full-line of luxury performance automobiles, including the G Coupe, Sedan and Convertible, M luxury performance sedan, EX and FX crossovers, the QX full-size luxury SUV, as well as the all-new JX 7-passenger luxury crossover. More information about INFINITI and its Total Ownership Experience® can be found at www.INFINITIUSA.com.
# # #
Press Contacts:
Adriana Stan
Hearst Magazines
212-649-2180
astan@hearst.com
Kyle Bazemore
INFINITI Communications
615-739-8404
kyle.bazemore@infiniti.com
