Eric Ledieu is director, Sales & Regional Operations, INFINITI USA. Appointed to this role in May 2025, Eric is responsible for leading sales strategy and regional operations in alignment with INFINITI's market growth vision. As the sales and regional operations head, his responsibilities include overseeing the regional sales organization, sales operations, distribution, fleet, and certified pre-owned sales.
A seasoned executive with nearly three decades of experience in the automotive industry, Eric's leadership spans across sales, marketing, financial services, and aftersales. Prior to this role, Eric served as director of Financial Products for Nissan and INFINITI Financial Services, where he led the development and execution of financial strategies aimed at enhancing customer value and business performance.
Eric's career includes an extensive background in marketing, sales, operations and product leadership, having served as regional vice president for Nissan in the U.S., and as director and chief marketing manager for Sedans, Sports Cars, and NISMO performance. His vast experience across North America also includes roles as director of Aftersales and Quality Assurance for Nissan Canada and president of Nissan Canada Extended Services, Inc.
Earlier in his career, Eric held several positions within the INFINITI USA division, including area general manager, assistant regional manager, and regional parts & service manager. Prior to joining Nissan, Eric held various marketing, sales and service roles at Ford Motor Company.
Eric holds a bachelor's degree in Business Administration from Villanova University. He has also completed the Nissan Accelerated Leadership Development Program at Vanderbilt's Owen Graduate School of Management and further leadership training through Harvard Extension School programs in Leadership Management and Positive Workforce.
(Created May 2025)
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