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NASHVILLE, Tenn. – INFINITI once again has a substantial presence throughout the action-packed NCAA Division I Men's Basketball Championship. For the eighth year in a row, INFINITI is sponsoring the CBS Sports Round by Round Bracket Challenge.

The challenge is already in full swing and fans have until tomorrow, March 17, to lock in their second round picks. Participants can enter each of the six brackets and for every correct pick, INFINITI will make a donation to Coaches vs. Cancer®. All participants will also be entered to win a trip to the 2019 Final Four®.

"March Madness® is a time for fierce competition and in that spirit, we want to recruit fans to unite and join INFINITI in the battle against cancer," said Phil O'Connor, director of marketing communications and media, INFINITI USA. "Coaches vs. Cancer is working hard by bringing coaches, players and fans together in their mission to eradicate cancer and we at INFINITI are humbled that we can steer attention toward such a great cause."

Fans' correct picks in the Round by Round Bracket of the Bracket Challenge will drive INFINITI's donation of up to $700,000 to Coaches vs. Cancer®, a collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC) that empowers coaches, their teams and communities to join the fight against cancer.

As INFINITI's mission is to empower the drive both on the road and in life, the all-new 2019 INFINITI QX50 will also be highlighted throughout this year's tournament. With its innovative VC-Turbo engine, advanced safety technology and sharp exterior and interior styling, the 2019 QX50 helps fans get to their destinations efficiently and in style.

Participants can build their brackets by visiting http://www.cbssports.com/infiniti.

About INFINITI
INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. INFINITI design studios are located in Atsugi-Shi (near Yokohama), London, San Diego and Beijing.

INFINITI is in the middle of a major product offensive.  The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.

More information about INFINITI and its industry-leading technologies can be found at www.infiniti.com/. You can also follow us on Facebook, Twitter, LinkedIn and see all our latest videos on YouTube.

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About NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 450,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals, members and corporate partnerships that help support programs for student-athletes. [NCAA is a trademark of the National Collegiate Athletic Association.]

About the National Association of Basketball Coaches
Located in Kansas City, Missouri, the NABC was founded in 1927 by Forrest "Phog" Allen, the legendary basketball coach at the University of Kansas.  Allen, a student of James Naismith, the inventor of basketball, organized coaches into this collective group to serve as Guardians of the Game. The NABC currently has nearly 5,000 members consisting primarily of university and college men's basketball coaches. All members of the NABC are expected to uphold the core values of being a Guardian of the Game by bringing attention to the positive aspects of the sport of basketball and the role coaches play in the academic and athletic lives of today's student-athletes. The four core values of being a Guardian of the Game are advocacy, leadership, service and education. Additional information about the NABC, its programs and membership, can be found at www.nabc.org.

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Contact

Vanessa Bohlscheid
Senior Manager, INFINITI Product and Brand Communications 
646-496-2791 
vanessa.bohlscheid@infiniti.com

Issued by Infiniti