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HONG KONG – INFINITI today launched the innovative new premium Q50 sports sedan in the Hong Kong market with a show in West Kowloon set against the iconic city skyline of the Victoria Harbor. The timing of the launch marks the two-year anniversary of moving the company’s global headquarters to Hong Kong. INFINITI is embarking on a bold new brand direction, providing a unique line of premium performance vehicles.

INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in approximately 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan and the United States. Production in China and Europe will start soon along with the expansion of the brand’s portfolio.

As the Title Partner and Vehicle Performance Partner of INFINITI Red Bull Racing, INFINITI has a far-reaching technical collaboration with the Formula One team, and Sebastian Vettel, its four-time World Champion driver, serves as INFINITI’s Director of Performance.

More information about INFINITI, its Total Ownership Experience® and its industry leading technologies can be found at For the latest news on INFINITI in Formula One, visit, or follow on Twitter @INFINITIGP.



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For any enquiries, please contact:

INFINITI U.S. Communications:

Kyle Bazemore
Senior Manager
Office: 615-725-3210

Alexandra Amelang
Office: 615-725-1455

INFINITI Global Communications:

Karin Zhang
Director, INFINITI Global Communications
INFINITI Motor Company Ltd.
Phone:  +852 3948 0195
Mobile: +852 9542 1701

Jon Walsh
Senior Manager, INFINITI Global Communications
INFINITI Motor Company Ltd.
Phone: +852 3948 0129
Mobile: +852 9447 9705



Issued by Infiniti