- As part of a multi-year partnership with the Boston Athletic Association (B.A.A.), the all-new INFINITI QX50 luxury midsize crossover leads the Boston Marathon runners to the finish line
- INFINITI honors local community hero Deb Kerr and donates $10,000 to the Semper Fi Fund in celebration of the "Year of Service"
- The 2019 QX50 is the most advanced INFINITI to date featuring the world's first production variable compression, the VC-Turbo, engine which provides the power and strength of a sprinter with the efficiency and endurance of a marathon runner
NASHVILLE, Tenn. – INFINITI today announced that the all-new 2019 QX50 luxury midsize crossover leads the pack of runners at the world's premier distance running event, the 122nd Boston Marathon.
In celebration of the "Year of Service," a B.A.A. campaign celebrating the altruism that bonds country, mission, and community, local volunteer and hero Deb Kerr rides in the all-new INFINITI QX50 lead vehicle during the marathon. Through her work with the Semper Fi Fund, Kerr assists military members and victims of the 9/11 attacks and 2013 Boston Marathon bombing. INFINITI donates $10,000 to the Semper Fi Fund on behalf of Kerr and the Greater Boston Area INFINITI Retailers.
"INFINITI is extremely proud to be partnering with the Boston Athletic Association for this year's marathon, and it is truly an honor to have the most advanced vehicle we have ever designed leading the runners at one of the world's most renowned athletic events," said Tedros Mengiste, Regional Vice President, East region for INFINITI USA. "We are pleased to support the Semper Fi Fund with a donation on behalf of a local community hero like Deb Kerr."
INFINITI also provides mobile device charging lockers for participants and spectators, located at Copley Square and the marathon's family meeting area at the intersection of Stewart and Berkeley Streets. At the finish line, the all-new INFINITI QX50 will be on display.
On sale now at INFINITI retailers nationwide, the 2019 QX50 is the brand's most advanced vehicle to date and embodies everything INFINITI stands for: beautiful design, advanced technology and empowering performance features. The all-new INFINITI QX50 features the world's first production VC-Turbo engine providing the power and strength of a sprinter with the efficiency and endurance of a marathon runner. It combines the power of a 2.0-liter turbocharged gasoline engine with the torque and efficiency of an advanced four-cylinder diesel engine.
About the Boston Athletic Association (B.A.A.)
Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A.'s Boston Marathon is the world's oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth, and year-round running programs, including high performance athletes and running club. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock Financial. The Boston Marathon is part of the Abbott World Marathon Majors, along with international marathons in Tokyo, London, Berlin, Chicago, and New York City. More than 60,000 runners will participate in B.A.A. events in 2018. The 122nd Boston Marathon will be held on Monday, April 16, 2018.
About the Semper Fi Fund
The Semper Fi Fund provides urgently needed resources and lifetime support for post 9/11 combat wounded, critically ill and catastrophically injured members of the U.S. Armed Forces and their families. Case managers from the Semper Fi Fund work one-on-one with service members and veterans in order to understand and support their individual needs right now and throughout their lifetime. We keep our overhead low so our impact on the lives of service members and veterans is greater. The Semper Fi Fund has been awarded the highest ratings from watchdog groups: an A+ from CharityWatch – one of only two veteran nonprofits to receive this rating last year – and seven consecutive “4-Star” ratings from Charity Navigator, an achievement attained by only 3% of rated charities. Learn more at www.semperfifund.org.
About INFINITI
INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. INFINITI design studios are located in Atsugi-Shi (near Yokohama), London, San Diego and Beijing.
INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.
More information about INFINITI and its industry-leading technologies can be found at www.infiniti.com/. You can also follow us on Facebook, Twitter, LinkedIn and see all our latest videos on YouTube.
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Contact
Vanessa Bohlscheid
Senior Manager, INFINITI Product and Brand Communications
646-496-2791
vanessa.bohlscheid@infiniti.com
Paige Presley
Manager, INFINITI U.S. East Region Communications
615-725-6021
paige.presley@infiniti.com
