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  • INFINITI improves 21 points and three rank positions versus 2022 study.

NASHVILLE, Tenn. – INFINITI at its core has represented a client experience that's about more than just the car. This month, INFINITI ranked second among premium automotive brands in the J.D. Power 2023 U.S. Sales Satisfaction Index StudySM (SSI), further demonstrating the brand's efforts.   

For 12 consecutive years, INFINITI has ranked as a top five premium brand in SSI, with an 832 overall score for 2023 – outperforming the premium average of 813.

J.D. Power's SSI Study provides a comprehensive analysis of the new-vehicle purchase experience from the client perspective. The study measures buyer and rejector satisfaction across eleven factors – some of which are: delivery process, retailer personnel, negotiation, facilities, and retailer websites. INFINITI performed exceptionally well in the facilities and websites category.

"We are proud of our INFINITI teammates and retailers as they continue to deliver an elevated and satisfying car-buying experience," said Bob Welby, senior director, Operations, INFINITI USA. "Our goal is to be the easiest premium brand to do business with, and thanks to our retail network – we're well on our way."

The focus on the client experience includes programs like INFINITI NOW, where clients can begin the car-buying experience online and connect with a local retailer. Additionally, INFINITI retailers led the industry for technology used throughout the sales process, including INFINITI's patented ICAR-XTM sales and service app. Online pricing transparency, retailer personnel quality and eCommerce efforts contributed to INFINITI's performance.

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INFINITI Motor Company is headquartered in Yokohama, Japan, with operations around the world including regional offices based in the Americas, China and INFINITI International Markets in Dubai. INFINITI premium automobiles are assembled in manufacturing facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi (near Yokohama), London, San Diego and Beijing.

More information about INFINITI and its industry leading technologies can be found at You can also follow INFINITI on FacebookInstagramLinkedInX (formerly Twitter), and see all of our latest videos on YouTube.   


Marleen Yowakim
Manager, INFINITI Corporate Communications

Aileen Clarke
Senior Specialist, INFINITI Corporate Communications

Issued by Infiniti