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Daniel Kirchert, Managing Director of INFINITI China (left) and Mr. He Yi, General Manager, auto business unit, and vice chief editor of

HONG KONG / SHANGHAI - INFINITI's latest model, the all-new Q50, was awarded "Best Chinese Premiere" by the organizing committee of the Shanghai International Auto Show. In cooperation with, one of China's leading Internet news websites, the Q50 was chosen for its fresh design, sporty appearance, and advanced powertrains as the committee expressed its conviction that the car will attract great consumer interest.

The award was presented to Daniel Kirchert, Managing Director of INFINITI China, by Mr. He Yi, General Manager of’s auto business unit and deputy editor-in-chief of, as part of a ceremony at the show in Shanghai yesterday.

"We are honored and very proud that our new premium Q50 sedan received this much-respected award," said Kirchert. "This is a kickstart for the Q50 in China. We are looking forward to the market launch in spring 2014 with much confidence."

China is a key market in INFINITI's global growth strategy. Last year, the company established its global headquarters in Hong Kong, from where it can serve the Chinese market even better. At the Shanghai Show, INFINITI announced local production of two vehicle versions that will be specifically developed for the Chinese market. As of 2014, the long-wheelbased versions of the Q50 and the QX50 will be built in the Xiangyang plant which is operated by INFINITI's joint venture partner in China, Dongfeng Motors Ltd.

The all-new INFINITI Q50 debuts with a new world's first production performance technology: INFINITI Direct Adaptive Steering™ technology and Active Lane Control™. The new steering system allows advanced control of the Q50's tire angle and steering inputs, transmitting the driver's intentions to the wheels faster than a mechanical system. Four different steering settings are offered, allowing customization by driver preference or road conditions. The Active Lane Control™ uses a camera-based lane marker detection system to further enhance on-center driving capability and improve vehicle straightability.

Inside, the INFINITI Q50 interior offers a driver-centric cockpit with an array of premium comfort and convenience features. The new INFINITI InTouch™ communications system includes large dual touch-screen displays and puts communication with the outside world within easy reach, with integration of hands-free phone, moving map navigation, entertainment and smart phone apps in a way that is safe and easy-to-use while driving.


  • INFINITI, the premium automotive brand, reflects its brand promise "Inspired Performance" with a model line-up of saloons, coupés, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. INFINITI continues to launch across the globe through a dedicated network of INFINITI Centres that share a commitment to exceptional hospitality throughout the entire period of ownership.
  • INFINITI was launched in 1989 in the United States. INFINITI's global footprint expanded into Canada in 1990, Taiwan in 1997, the Middle East in 2004, Korea in 2005 and Russia in 2006. Global expansion continued in 2007 with INFINITI Centres opening in the Ukraine and in one of the world's fastest growing luxury automotive markets, China. In 2008 INFINITI launched in Western and Central Europe which has added 19 additional markets. INFINITI is sold globally in 47 markets to date.
  • Since May 2012, INFINITI Motor Company Ltd.'s new global headquarters is situated in Hong Kong, headed by Johan de Nysschen as President of INFINITI.
  • Since the 2011 season INFINITI has been a major partner of the Red Bull Racing Formula One team. The team will be known as INFINITI Red Bull Racing from the 2013 season as the relationship evolves to make INFINITI the title partner and lead technical partner with a shared engineering expertise that delivers benefits for the race track and the road. Earlier this year, three-time world champion Sebastian Vettel was appointed INFINITI's Director of Performance.



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INFINITI Global Communication, INFINITI Motor Company Ltd.:

Stefan Weinmann
General Manager, INFINITI Global Communications
INFINITI Motor Company Ltd., Hong Kong
Mobile: +852 9447 9973

Nathalie Greve
Senior Manager, INFINITI Global Communications
INFINITI Motor Company Ltd., Hong Kong
Mobile: +852 9447 9711


Ge Ran (Mr.)
Senior Manager Marketing and Public Relations
Mobile: +86-139 1007 9924

Issued by Infiniti