INFINITI and Stephen Curry announce global partnership
Hong Kong – INFINITI Motor Co. today announced a global partnership with NBA basketball star Stephen Curry to be its new global brand ambassador. Stephen Curry is considered one of the greatest shooters in basketball history, helping lead the Golden State Warriors to an NBA championship earlier this month. His outstanding achievements and personal ambition to be at the top of his profession embody the spirit of INFINITI’s new brand positioning “Empower the Drive.” The premium automotive manufacturer will feature Curry in upcoming global product and brand marketing communications campaigns.