WEST SUSSEX, England – The Q30, INFINITI's all new active compact, will start to divulge itself at this year's Goodwood Festival of Speed (FoS), leading up to a full reveal at the 2015 Frankfurt Motor Show.
Visitors to the UK's prestige motorsport garden party will be able to immerse themselves with an innovative 3D box situated on the INFINITI stand. The 4.8m2 box, housing a full size Q30 model, will light up selective aspects of the active compact car by using a series of LED lights to expose the distinctive and bold shoulder line of the car as well as the INFINITI design hallmarks of the double arch grille, crescent cut C pillar and the focused eye shaped headlight.
Exclusively for interactive users, by tweeting #glimpseQ30, the light show will continue to highlight more of the vehicle by sending a blue LED light across its silhouette.
On another wall of the box, a 3.7m x 2.1m special 3D screen will be showing the story of INFINITI's design heritage and how the company has reached where it is today – about to launch its first-ever entry into the compact segment. The 3D visual effect can be experienced from as far away as 25m without the need to wear any special glasses.
The Q30 innovative box is part of the "INFINITI Shapes the Future" display at Goodwood this year where a trio of award-winning concepts are being displayed together, QX30 and Q60 concepts and a full size Q80 model.
As an added attraction for all Formula one fans, INFINITI Red Bull Racing Team Principal Christian Horner will be holding a Q&A session with the very lively and popular Sky Sports F1™ Presenter "Crofty." The interviews are scheduled to take place from the INFINITI stand on Saturday between 14:45 – 15:05 local time. The INFINITI stand is located at the top of the supercar paddock.
INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States and China. Production in the UK will start in 2015, bringing with it significant expansion of the brand's portfolio. INFINITI plans to also expand manufacturing into Mexico by 2017.
As the Title Partner and Vehicle Performance Partner of INFINITI Red Bull Racing, INFINITI has a far-reaching technical collaboration with the four-time FIA Formula One World Championship winning Team.
More information about INFINITI, its Total Ownership Experience® and its industry leading technologies can be found at www.infinitiUSA.com. For the latest news on INFINITI, visit INFINITINews.com. You can also follow us on Facebook, Twitter, Instagram, LinkedIn and see all our latest videos on YouTube.
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For INFINITI UK Communications, contact:
Manager, INFINITI UK Communications
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