- Official opening of INFINITI's inaugural showroom in Hong Kong, its global headquarters city
- Grand opening officiated by Johan de Nysschen, President of INFINITI Motor Company Ltd.,
- One-night only viewing of INFINITI's highly-acclaimed concept car, Essence
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INFINITI opened its first showroom in Hong Kong. Pictured from left: Mr. Francois Goupil de Bouille, Vice President Global Operations and Asia & Oceania, INFINITI Motor Company Ltd.; Mr. Johan de Nysschen, President of INFINITI Motor Company Ltd.; Ms. Jennifer Tse; Mr. Donald Yip, CEO of Dah Chong Hong Holdings Ltd.; and Mr. Leonard Cheng, General Manager of INFINITI Hong Kong. |
HONG KONG – INFINITI has today opened its first showroom in Hong Kong. This is the next step in the premium brand's quest to establish a strong presence in Hong Kong. Last year, the company moved its global headquarters to the city, which bridges the western world and Asia and provides an excellent gateway to China.
Situated in the heart of Hong Kong's commercial district, the showroom, called INFINITI Gallery, is located at G/F Hutchison House, 10 Harcourt Road, Central, Hong Kong.
This marks a major milestone of INFINITI's global growth plan as INFINITI Gallery reinforces its commitment to Hong Kong.
The showroom was officially opened by Johan de Nysschen, President of INFINITI Motor Company Ltd., and Donald Yip, Chief Executive Officer of Dah Chong Hong Holdings Limited, INFINITI's local automotive dealership partner in Hong Kong.
The event featured an appearance by Jennifer Tse, the renowned Hong Kong model-actress, against the sleek backdrop of INFINITI's much-acclaimed concept car, Essence. Also on display was the FIA Formula One World Championship Constructors' trophy of the INFINITI Red Bull Racing team. DJ EROK of INFINITI Red Bull Racing provided the entertainment for the evening.
For the first time ever in Hong Kong and for one night only, Essence took pride of place at the event. The epitome of the INFINITI brand, Essence, a V6 592hp luxury hybrid coupe, is known for its distinctive styling, intuitive technology and dramatic performance.
Along with fellow members of the INFINITI concept trilogy, Etherea and Emerg-e, Essence has influenced INFINITI's recent design language including the all-new INFINITI Q50 which made its Asian debut at the recent Shanghai Auto Show.
"As the only premium automotive manufacturer to be headquartered in Hong Kong, I am very pleased that there is now the first INFINITI showroom, the INFINITI Gallery, right here in our home town, itself a uniquely discerning luxury car market," said de Nysschen.
"The opening of INFINITI Gallery is the latest milestone in our global expansion which now extends to 50 markets worldwide. We look forward to welcoming customers to INFINITI Gallery and enabling them to experience our range of premium performance INFINITI vehicles."
"We are honoured to be representing the INFINITI brand in Hong Kong and bringing 'inspired performance' to the discerning luxury car customers of Hong Kong," added Yip.
"The opening of INFINITI Gallery is a significant chapter in the history of Dah Chong Hong Holdings Limited. To have the stunning Essence on display in Hong Kong for an exclusive viewing made the night very special.
"We are confident that INFINITI vehicles, with their definitive styling, performance and craftsmanship will change the way Hong Kong car owners think about premium vehicles."
The new INFINITI Gallery will showcase vehicles from INFINITI's premium model line-up. The showroom will create an ultra-modern, luxurious and sophisticated environment where visitors can experience INFINITI's renowned customer service and attention.
About INFINITI
- INFINITI, the premium automotive brand, reflects its brand promise "Inspired Performance" with a model line-up of saloons, coupés, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. INFINITI continues to launch across the globe through a dedicated network of INFINITI Centers that share a commitment to exceptional hospitality throughout the entire period of ownership.
- INFINITI was launched in 1989 in the United States. INFINITI's global footprint expanded into Canada in 1990, Taiwan in 1997, the Middle East in 2004, Korea in 2005 and Russia in 2006. Global expansion continued in 2007 with INFINITI Centers opening in the Ukraine and in one of the world's fastest growing luxury automotive markets, China. In 2008 INFINITI launched in Western and Central Europe which has added another 19 markets. INFINITI is sold globally in 47 markets to date.
- Since May 2012, INFINITI Motor Company Ltd.'s new global headquarters is situated in Hong Kong, headed by Johan de Nysschen, President of INFINITI Motor Company Ltd.
- Since the 2011 season INFINITI has been a major partner of the Red Bull Racing Formula One team. The team will be known as INFINITI Red Bull Racing from the 2013 season as the relationship evolves to make INFINITI the title partner and lead technical partner with a shared engineering expertise that delivers benefits for the race track and the road. Earlier this year, three-time world champion Sebastian Vettel was appointed INFINITI's Director of Performance.
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Contacts:
INFINITI Global Communication, INFINITI Motor Company Ltd.:
Stefan Weinmann
General Manager, INFINITI Global Communications
INFINITI Motor Company Ltd., Hong Kong
Mobile: +852 9447 9973
Email: stefan.weinmann@infiniti.com
Nathalie Greve
Senior Manager, INFINITI Global Communications
INFINITI Motor Company Ltd., Hong Kong
Mobile: +852 9447 9711
Email: nathalie.greve@infiniti.com
INFINITI Hong Kong:
Steve Kao
Senior Manager, Sales and Marketing
Phone: +852 2262 1202
Email: stevekao@infiniti.com.hk
Benton Co
Assistant Marketing Manager,
Phone: +852 2262 1208
Email: bentonco@infiniti.com.hk
