NASHVILLE, Tenn. – INFINITI believes moving forward means making room for the new. So with respect to time-honored holiday traditions passed down through generations, the brand is empowering drivers to start their own legacy. This season of giving, INFINITI is partnering with the Arbor Day Foundation to plant 35,000 new trees on behalf of our drivers.
A TV commercial and digital campaign titled "New Tradition" kicks off the tree-planting initiative this week. In the spot, we see a young family take their QX60 to the wilderness to replant their living holiday tree, all while their neighbors are simply discarding dead trees.
"The holidays can be overwhelming and full of expected clichés like big red bows and blow out sales events," said Allyson Witherspoon, director, Marketing Communications and Media at INFINITI Americas. "This holiday season, INFINITI wanted to break these norms and empower our drivers and employees by paying it forward with these tree donations."
From November 9 through December 31, visitors to an INFINITI retailer will receive an ornament – a replica of the ornament featured in the TV spot – which represents one of the donated trees. The Arbor Day Foundation will then facilitate the planting of these trees over the course of the next year in areas of the country that need them the most. Drivers can see where their trees are planted via a website, as well as learn more about the Arbor Day Foundation, schedule a test drive, and share their support of this holiday tree-planting initiative via the hashtag #NewTradition.
About INFINITI
INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. INFINITI plans to also expand manufacturing into Mexico by 2017. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.
INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula 1® team, contributing its expertise in hybrid performance.
More information about INFINITI and its industry leading technologies can be found at http://www.INFINITI.com/. You can also follow us on Facebook, Twitter, LinkedIn and see all our latest videos on YouTube.
# # #
Contact
Kyle Bazemore
Sr. Manager, INFINITI USA Communications
615-739-8404
Kyle.Bazemore@INFINITI.com
