FRANKLIN, Tenn. – The global expansion of INFINITI into new luxury markets continues on pace with the recent opening of the first INFINITI retailer in the Dominican Republic. Santo Domingo Motors Company proudly unveiled their newly constructed world-class INFINITI Center in the capital city of Santo Domingo in late March, marking the beginning of modern automotive luxury in the region.
Santo Domingo Motors’ new INFINITI facility was constructed to embody the brand’s Inspired Performance and provide customers with the luxury and exceptional service standards that are pillars of theINFINITI Total Ownership Experience.
“It is a privilege for us to be launching such an admired luxury brand in the Dominican Republic,” said Juan Velazquez, vice president, Santo Domingo Motors Company. “With a broad range of luxury vehicles which includes sedan, coupe, and crossover models, INFINITI will become the preferred automotive brand in the luxury segment of the Dominican vehicle market. INFINITI is dedicated to creating inspiring cars that will give our customers an exciting alternative within the luxury car segment with emotive design, exhilarating performance, and advanced technology. Our local team will ensure that the INFINITI promise is delivered to our honored guests with the utmost high standards of customer service and hospitality.”
Local launch marketing efforts will be based on the concept of “now and then,” using the statement: SINCE NOW/ “DESDE AHORA.” The tagline clearly stipulates INFINITI’s commitment to modern luxury versus traditional luxury, and reinforces the statement that “The Perfect Line is now a Curve,” which is a celebration of the design, vision of the future, and most importantly, of the INFINITI experience.
The new INFINITI Center is a standalone 3,200 square meter facility with both showroom and service center. The INFINITI lineup in the Dominican Republic includes the INFINITI G37 Sedan, G37 Coupe and M37 luxury sedan, QX56 full-size luxury SUV, FX35 and FX50 performance crossovers and new JX35 luxury crossover.
About Santo Domingo Motors Company, S.A.
Founded in 1920, Santo Domingo Motors Company, S.A. is the leading consortium in the Dominican automotive market. It is the exclusive Distributor of Nissan, GM, and Suzuki automobiles in the Dominican Republic. Among other ventures, it is the local franchisee for National and Alamo car rental companies operating eight rental points within Dominican Republic with a fleet of more than 600 vehicles. Affiliate companies within the region include Motorambar in Puerto Rico (Nissan, INFINITI, Kia) and Autoambar in Venezuela (Nissan).
About INFINITI
INFINITI offers a full-line of luxury performance automobiles, including the G Coupe, Sedan and Convertible, INFINITI M sedan, EX and FX crossovers, the QX full-size SUV and the all-new JX luxury crossover. More information about INFINITI and its Total Ownership Experience® can be found at www.INFINITIUSA.com and www.infiniti.com.do.
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Contact: Kyle Bazemore, INFINITI Product Communications, 615-725-3210, kyle.bazemore@infiniti.com
Ivan Perez, i.perez@grupoambar.com
