- Katy Perry’s first ever performance in China
- Major public event to celebrate the INFINITI brand in China
- INFINITI retail and manufacturing business growing rapidly in China
Beijing / Hong Kong - INFINITI announced that U.S. singer, songwriter and actress, Katy Perry, will perform as a special guest at the 2014 INFINITI China Brand Festival in Beijing. Several thousand guests are expected at the Beijing indoor Olympic Stadium on Saturday, January 11, to participate in one of the biggest brand galas ever held in China.
Visitors will be able to experience spectacular entertainment along with innovation, emotion and information about the INFINITI brand and products in China, culminating in Katy Perry’s first ever performance in China where she is expected to perform hit songs such as “Roar,” “Teenage Dream” and “Firework.”
China is a key market in INFINITI’s growth strategy. Starting next year, INFINITI will produce two vehicles locally in China at the Xiangyang plant in Hubei Province. These vehicles – long wheelbase versions of the popular QX50 Crossover and the all-new Q50 Sports Sedan – were designed specifically with Chinese customers in mind. There are currently more than 60 INFINITI dealers in China and this expected to grow by around one third by the end of 2014.
As one of the most celebrated contemporary pop singers in the world, Katy Perry won multiple global awards thanks to her many highly acclaimed hit singles. In 2012, Katy Perry won Billboard’s Spotlight Award and the American Music Award’s Favorite Pop/Rock Female Artist, bringing her to a new peak in her music career.
About INFINITI
INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in approximately 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan and the United States. Production in China and Europe will start soon along with the expansion of the brand’s portfolio.
As the Title Partner and Vehicle Performance Partner of INFINITI Red Bull Racing, INFINITI has a far-reaching technical collaboration with the Formula One team, and Sebastian Vettel, its four-time World Champion driver, serves as INFINITI’s Director of Performance.
More information about INFINITI, its Total Ownership Experience® and its industry leading technologies can be found at www.infiniti.com. For the latest news on INFINITI, visit INFINITINews.com, "like" INFINITI on Facebook, or follow the brand on Twitter @INFINITIUSA. For interesting content on INFINITI in Formula One, visit: www.infiniti-gp.com, www.youtube.com/INFINITIGP or follow on Twitter @INFINITIGP.
# # #
Contacts:
For INFINITI U.S Communications, contact:
Kyle Bazemore
Senior Manager
Office: 615-725-3210
E-mail: kyle.bazemore@infiniti.com
For INFINITI Global Communications, contact:
Stefan Weinmann
General Manager, INFINITI Global Communications
INFINITI Motor Company Ltd., Hong Kong
Phone: +852 3948 0126
Mobile: +852 9447 9973
Email: stefan.weinmann@infiniti.com
Jon Walsh
Senior Manager, INFINITI Global Communications
INFINITI Motor Company Ltd., Hong Kong
Mobile: +852 9447 9705
Email: jon.walsh@infiniti.com
